Alternate Locations: Radnor, PA (Pennsylvania)
Work Arrangement:
Hybrid : Employee will work 3 days a week in a Lincoln office
Relocation assistance: is not available for this opportunity.
Requisition #: 75120
The Role at a Glance
Are you an experienced, collaborative, results-driven marketer looking to join an award-winning, digital first marketing department within financial services? Let's talk! We're seeking a Marketing Consultant to join our team.
This role will be focused on delivering a positive brand experience for financial professionals within a successful and growing channel of Lincoln Financial Distributors (LFD). Working in an agile pod structure, you will play a pivotal role in developing and executing end-to-end marketing strategies that build affinity, drive sales, educate, engage and retain financial professionals within the Agency Distribution channel of LFD as well as our Premier Partner® Program.
What you'll be doing
Partner with key stakeholders to set marketing strategy across all channels - content, newsletters, communications, social media, digital marketing, web, etc.
Collaborate with marketing, product, sales and management to execute marketing programs, content creation and campaigns.
Build relationships, serve as a subject matter expert, and partner with internal and external stakeholders to elicit, define and transform concepts for positioning and marketing stories; communicate and ensure marketing plans and results are understood by all stakeholders and team members.
Identify and recommend solutions to improve marketing programs and processes.
Analyze and guide the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
Lead, direct, and coordinate the development, layout and design of marketing material-from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning, and reporting.
Create a seamless, educational and engaging end-to-end experience for financial professionals to drive loyalty with Lincoln.
Create an engaging, positive and differentiated experience for our top echelon of financial professionals within our recognition program.
Lead the creation and execution of a quarterly, highly interactive digital magazine, including ideation, content development, interviews, design and delivery.
Educate and engage financial professionals to help them better understand Lincoln products, upcoming events and how to better market their business to clients/prospects.
Manage vendor relationships and concierge marketing services offered to financial professionals.
Ensure full collateral set is accurate, relevant and compliant with regulatory requirements and consistent with Lincoln's editorial and brand standards.
Champion and enhance organizational initiatives by positively influencing change management and/or departmental/enterprise initiatives.
Execute marketing campaigns to support the business line sales goals and objectives.
Have fun, be intellectually curious, and willing to test and learn new approaches.
What we're looking for
Must-Haves
3-7 Years experience in financial services or marketing directly aligned to the specific responsibilities for this role
Bachelor's degree or equivalent work experience
Effective verbal and written communication skills and ability to tailor approach based on audience - internal, external, and leadership
Analytical skills
Strong attention to detail
Ability to adapt quickly in a changing work environment
Ability to multitask and meet competing deadlines
Ability to work with others in a team environment; demonstrates strong interpersonal skills with a collaborative style
Ability to develop creative and collaborative approaches
Ability to identify and recommend process improvements
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
Proficiency with Adobe Acrobat Pro
Successfully complete regulatory and job training requirements
Application Deadline
What's it like to work here?
At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
What's in it for you:
Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits (https://www.lincolnfinancial.com/public/aboutus/careers/lifeatlincoln#benefits)
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training
The pay range for this position is $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.
About The Company
Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.
With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.
Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.
Lincoln is committed to creating an inclusive (https://www.lincolnfinancial.com/public/aboutus/companyoverview/ourvalues/diversityinclusion) environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Follow us on Facebook (https://www.facebook.com/lincolnfinancial/) , X (https://mobile.twitter.com/lincolnfingroup) , LinkedIn (https://www.linkedin.com/company/lincolnfinancial/) , Instagram (https://www.instagram.com/lincolnfinancial/) , and YouTube (https://www.youtube.com/@Lincoln_Financial) . For the latest company news, visit our newsroom (https://www.lincolnfinancial.com/public/aboutus/newsroom) .
Be Aware of Fraudulent Recruiting Activities
If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.
Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.
Additional Information
This position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.
Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.
Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.
This Employer Participates in E-Verify. See the E-Verify (https://www.e-verify.gov) notices.
Este Empleador Participa en E-Verify. Ver el E-Verify (https://www.e-verify.gov/es) avisos.
Lincoln Financial Group ("LFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information. Opportunities throughout LFG are available to employees and applicants and are evaluated on the basis of job qualifications. We have a drug free work environment and we perform pre-employment substance abuse testing.
