Demand Generation Marketer

MacStadium • Atlanta, GA • 2h ago

Meet MacStadium. We build cloud solutions to simplify Mac for business. We actively participate in and influence the Apple ecosystem in a cool way and have been a part of it since day one. Developers and end users at leading tech companies, big enterprises, and small teams rely on MacStadium's innovative solutions every day. We have a passionate team of hard working, hard playing professionals with a big, shared vision. Come join us as we grow again!

What we need:

Are you ready for your next challenge and growth in your career in Demand Generation? Are you a hands-on, collaborative, and a self-starter demand generation marketer with proven results in generating leads and driving pipeline growth in smaller companies? Do you have a can-do attitude and have a "best idea wins" mindset? If this is you, this role may be for you!

MacStadium is looking for a demand gen marketer contract role focused on generating potential leads that will contribute to overall revenue. This role will target enterprise technology leaders and practitioners, leveraging account-based marketing (ABM), organic and paid search, display advertising, content marketing, email marketing, social media, and other demand gen tactics and channels.

Successful candidates will possess a strong blend of demand gen marketing foundation and people skills such as effective communication and innovative mindset. An individual that can thrive in a work environment that functions in an individual contributor capacity, ability independently work on executing demand gen strategies, manage vendor relationships, and collaborate with other marketing team members to achieve department and corporate goals. We are looking for candidates with up to a director level experience working in a small marketing team. A technical, cloud, or SaaS background is a plus given the nature of our team, our product, and our customer base.

Working directly to the Chief Marketing Officer, this role is highly preferred to be located in Atlanta, GA or Boston, MA or a candidate located in Eastern Time Zone.

What you will be doing:

Strategy development: Develop and implement comprehensive demand generation strategies aligned with overall business goals and sales pipeline objectives.

Campaign execution: Plan, build, execute, and optimize multi-channel marketing campaigns across paid and organic channels.

Lead generation and nurturing: Drive the generation of qualified leads by both engaging ABM targets and generating top-of-funnel inbound demand, then move prospects through the sales funnel.

Team alignment and collaboration: Collaborate with sales, product, and other internal teams to ensure alignment. Work closely with the internal marketing team (content, product, operations) and external contractors to achieve demand generation goals.

Performance analysis and reporting: Analyze campaign performance, track key metrics, and identify areas for improvement. Build and maintain easy-to-understand reports and dashboards that communicate KPIs to the marketing team and executive leadership.

Process improvement and innovation: Stay abreast of new technologies and advise leadership on the latest marketing trends, best practices, and standards for demand generation. Proactively scope and present new ideas to improve the buyer journey for prospects, leads, and customers.

What skills and experience you need to have:

5-10 years of experience in demand generation with B2B SaaS organizations

Proven track record of success in driving lead generation and pipeline growth

Knowledge of various marketing channels and tactics including ABM, organic and paid search, events, social media, email, content syndication, and partnerships

Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies

Ability to learn new concepts and solve problems quickly

Experience with Salesforce CRM, Hubspot, and/or similar marketing automation tools

Familiarity with CMS/website tools (Webflow, WordPress), SEO/SEM tools (Semrush, Ahrefs), A/B testing software, AI marketing tools, and analytics software

Experience in scaling demand generation programs in high-growth startups or tech companies

Knowledge of software development processes and/or experience communicating to technical/software developer audience technology a plus

Minimum travel to conferences and/or HQ office will be expected

MacStadium has a defined Information Security Policy and all employees are required to adhere to this policy and sign an acknowledgment and receipt of this policy upon hire.

All offers of employment are conditioned upon successful completion of a background screening process and all employees must comply with the immigration rules and laws in the jurisdiction in which he/she/they will provide MacStadium services.

MacStadium is an Equal Opportunity Employer. All applicants are considered without regard to race, color, ancestry, national origin, gender/gender identity, sexual orientation, marital and family status, religion and religious belief, age, disability, results of genetic information, and service in the military.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. MacStadium may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

No recruiting agencies please.

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