D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. More people choose D.R. Horton than any other builder; and as America's Builder, we focus on providing high-quality homes designed for all. D.R. Horton also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.comfor more information!
Our teams create memorable experiences for our customers and each other! While we are in the business of building homes, #WeBuildPeopleToo; and our people are at the center of every decision. Are you ready to experience the D.R. Horton difference?
About the position:
We are currently seeking aMarketing Managerfor our growing Birmingham/Tuscaloosa division! Under the direction of our VP of Sales & Marketing, in collaboration with our Division President, the Marketing Manager will develop and lead a comprehensive and strategic marketing plan; as well as ensure brand consistency that is in line with corporate expectations. Additionally, this position supports area sales managers, the marketing team, and relevant division colleagues to ensure the plan aligns with overall division goals.
Our ideal candidate is well-versed in social media campaigns, comfortable teaching and coaching, understands the real estate industry, and is comfortable both developing as well as implementing processes.
Essential Functions:
Lead advertising and public relations with the ad agency for current division communities; identify and prioritize marketing objectives
Lead digital and traditional marketing needs for the division
Oversee marketing for active and upcoming communities; approve marketing materials such as ad campaigns, website designs, e-blast campaigns, logos, etc. in conjunction with region legal and corporate compliance
Review website performance and track campaign reporting to manage revenue, costs, and ROI; analyze and interpret user journey data to improve customer experience
Manage online branding and communication through website, social media, mobile, and email marketing campaigns
Manage reports and dashboard to provide detailed tracking of programs; and measure, monitor, and optimize the inquiry to closed opportunity funnel
Manage the design process for flyers, direct mail pieces, and other marketing collateral
Direct brand and compliance maintenance for model homes, advertising, signage, brochures, and invoices, including the compilation and completion of brochures and signage
Coordinate the selection of model options; maintain model homes after model openings, including coordinating cleaning and plant / landscape maintenance schedules by collaborating with model home merchandisers, landscape architects, and on-site builders
Hire and oversee all vendors for model home openings, following both division and corporate requirements
Other duties as assigned
Competencies:
Tech Savvy:Ability to adapt to new technologies; use technology to increase productivity; comfortable using social media for marketing campaigns; ability to think creatively and use technology to bring ideas to life
Time management: Ability to manage multiple priorities simultaneously, meet deadlines, remain organized, and focused on work in a fast-paced environment
Customer Service:Passion for delivering exemplary service. Ability to establish and maintain effective working relationships with internal and external customers. You should also be collaborative and exhibit a positive attitude toward your work and colleagues; be a good team player.
Communication:Demonstrated ability to interact respectfully with all customers and colleagues. Clear and concise written and verbal communication skills are essential along with the ability to listen intently to others. Demonstrate patience with customers and always follow-up.
Ethical: Keeps commitments, inspires the trust of others, works with integrity and principles, upholds D.R. Horton values
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Required Qualifications: ***
Bachelor's degree from a 4-year college or university in Marketing, Advertising, Communication, Public Relations, Business, or other closely related field of study
4 years of digital marketing experience and/or training
Demonstrated marketing experience in real estate industry
Advanced knowledge of SEM (including meta tags, Panda and Penguin optimization algorithms, and PPC management)
Expert knowledge in Google Analytics, social media platforms, Adobe Creative Suite (including InDesign) Photoshop, photography, and video editing software
Demonstrated proficiency with Microsoft Office Suite and Outlook
Preferred Qualifications:
Master's degree in Marketing, Advertising, or Communication is highly desired
6 years of digital marketing experience
Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com
Demonstrated experience in new home sales marketing is highly desired
Previous leadership or management experience
Ability to travel overnight as needed
Working environment:
Marketing Managers work in a normal office setting and sometimes from model homes when conducting field visits. Regular, moderate noise levels are to be expected. Candidates should be comfortable frequently communicating with customers and possess the ability to stand or walk for 4 hours, up to 8 hours as well as sit for extended periods; kneel and bend at the waist; traverse up or down stairs; move across unlevel terrains; use hands to handle or feel objects and reach; possess close, distance, color, and peripheral vision; as well as ability to lift and/or move up to 25 pounds regularly.
D.R. Horton offers a comprehensive benefits package which includes, but is not limited to:
Medical, Dental, and Vision coverage
Flexible Spending Accounts
401(k)
Vacation, Sick, Personal Time, and Company Holidays
Life Insurance
Employee Stock Purchase Plan
Other voluntary and company provided benefits as well!
/Note: Statements included in this description are intended to reflect in general, the duties and responsibilities of this position and are not to be interpreted as being all-inclusive./
/Build YOUR future with D.R. Horton, America's Builder. //#WeBuildPeopleToo///
Job: *Sales
Organization: *Home Builder
Title: Marketing Manager
Location: AL-Hoover
Requisition ID: 2503807
