Multifamily Marketing Director

Aston Carter • Columbus, OH • 3h ago

Job Title: Multifamily Marketing Manager

Job Description

This role focuses on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets. The position involves developing and implementing strategic marketing programs to achieve these goals.

Responsibilities

Become proficient in CRM and other marketing platforms to improve leasing and marketing efforts, generating more leads and revenue.

Compose marketing plans that attract the identified target audience and strategically address property business objectives.

Maintain a thorough understanding and be the internal expert on marketing programs and tools.

Analyze market conditions and competitive landscape in assigned portfolio.

Ensure compliance with leasing and marketing SOPs to meet monthly occupancy goals.

Collaborate with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property.

Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets.

Facilitate brainstorming sessions with marketing and property teams to generate new ideas and strategies.

Research and recommend new opportunities and marketing channels in local markets.

Host in-person and online training on systems and various sales and marketing-related topics.

Maintain a solid understanding of all marketing options and programs, including advertising, internet, eBlasts, signage, and on-site presentations.

Generate excitement and enthusiasm for new initiatives and campaigns among community teams.

Train social media strategy and execution at the property-level.

Assist in the implementation of programs to achieve properties' online rating and response rate goals.

Train property staff in planning and implementing marketing events and competitions.

Assist in the acquisition and onboarding of new properties and team members related to leasing and marketing.

Train property leadership in developing co-vending/outreach programs.

Essential Skills

5 years' experience in the multifamily industry in a regional-level marketing role.

Proficient in social media content development and execution.

Experience supporting a diverse portfolio including conventional and affordable properties, workforce housing, and luxury properties.

Luxury asset and lease-up experience.

Ability to travel up to 50% throughout Greater Columbus area, with occasional travel to corporate office and other regions.

Proficient in MS Office (Word, Excel, PowerPoint).

Creative with exceptional written and verbal communication skills.

Effective presentation and group facilitation skills.

Ability to organize, prioritize, and manage workload independently.

Ability to collaborate and influence across multiple properties and departments.

Additional Skills & Qualifications

Bachelor's degree in Marketing, Public Relations, Advertising, or equivalent experience.

Experience from Top 50 National Housing Counsel Companies is preferred.

Knowledge of MRI product suite is a plus.

Work Environment

This is a fully remote position with 50% travel required. Travel includes visits to properties in Ohio, with portfolios spread across various regions regardless of the employee's location.

Job Type & Location

This is a Contract to Hire position based out of Norfolk, Virginia.

Pay and Benefits

The pay range for this position is $86000.00 - $91000.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Sep 25, 2025.

About Aston Carter:

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.

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