We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making-and our story is still unfolding.
We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as a Manager, Digital Marketing.
The Manager, Digital Marketing is responsible for the project management, analysis, and day-to-day QA of agency execution across Crate and Barrel brand for Digital Media to drive overall company traffic, sales, and customer development targets through obsessive data-driven optimizations tailored by customer @type, category, and channel, coupled with an always-on test and scale mentality (AI, Betas, etc.).
This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Manager, Digital Marketing...
Facilitate direction and guidance for digital channel execution to agencies, covering paid search, programmatic display, online video, CTV, affiliate, and paid social, while considering customers' multichannel experience
Lead implementation of channel-level strategy
Manage program budgets, pacing along with reporting and analysis
Oversee key vendor and agency relationships, ensuring effective collaboration and execution
Enhance digital media programs by using state-of-the-art tools and automation whenever possible
Drive topline sales through increased marketing contributions to e-commerce, retail, and overall performance via obsessive data-driven optimizations tailored by customer @type, category, and channel, coupled with an always-on test and scale mentality (AI, Betas, etc.)
Serve as an expert on digital media within the company and create awareness of its opportunities and challenges
Implement and improve account management processes such as creative development, audience-specific strategies, and overall optimization
Work cross-functionally across paid and organic media and brand teams to manage strategy across audiences, geo, promotions, etc.
Conduct deep-dive analyses and reporting to inform strategy, optimization, and other key decision-making
Partner with marketing analytics and customer analytics teams to refine tactics and improve campaign performance
Leverage Media Mix Modeling to optimize media mix and allocation for maximum ROI
Work toward automation of repetitive daily/weekly/monthly tasks
Collaborate with Creative on ad development and testing
Partner with Media agency to improve overall brand visibility and drive maximum efficiency
Continuously develop ways to improve the program using state-of-the-art tools and automation whenever possible
Participate in projects that increase the department's technical capabilities, improve data structures and data integrity, and promote new strategic efforts
What you'll bring to the table...
Ability to serve as Digital Media expert including Search, Social, Video, Affiliate, and Display both in-house and with agency partners
Attention to detail and the ability to manage multiple projects at once
Eager to learn with a growth mindset
Strong analytical skills with a proven record of finding insights by analyzing data
Strong project management skills
Understand customer needs and trends for our core consumer
Previous channel execution and management preferred
We'd love to hear from you if you have...
5 years experience in Digital Marketing, Digital Media or Paid Social, e-commerce, Analytics, or a related field
Retail Digital Marketing experience highly preferred
Bachelor's degree in marketing or analytics or equivalent work experience
Experience partnering with vendors or 3rd parties in the following areas: ensuring that deadlines are met, that plans are accurate and budget/goals are achieved
Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes preferred
Familiarity with Google Ad Tech Stack a strong plus
Media Mix Modeling Experience preferred
Advanced proficiency in Excel required
Minimum Starting Rate: $68,000.00 Annually
Up to: $90,000.00 Annually
Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as "the Company". The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
