Marketing Coordinator - LEGOLAND New York

LEGOLAND • Goshen, NY • 4h ago

What you'll bring to the team

We're looking for a dynamic Marketing Executive to join our team and bring our attraction to life through creative campaigns and activations that drive guest engagement and deliver business targets. In this role, you'll work closely with both operational teams on-site and specialist colleagues across Marketing, Strategy, Finance, and more, making collaboration and communication key to success. With a balance of creativity and analytical skills, a "can-do" attitude, and an eye for detail, you'll help ensure our attraction not only meets goals but also provides an unforgettable guest experience.

Qualifications & Experience

Key Responsibilities

Support the execution of marketing campaigns, coordinating with operational teams to ensure delivery to a high standard, on time, and on budget.

Assist with the creation of marketing collateral, signage, and other assets.

Partner with the Brand team to maintain consistent brand messaging and identity across all marketing activity, including IP approvals where required.

Use customer insights, analytics, and market trends to inform marketing strategies and decision-making.

Support E-Commerce, Digital Marketing, and Content teams in delivering plans that grow traffic, reach, engagement, and conversion across digital channels.

Collaborate with Operations teams to activate marketing on site.

Work with Channel Owners (Trade, Partnerships, etc.) to deliver aligned marketing plans that meet attraction volume and revenue targets.

Coordinate with Brand and Content teams to ensure consistency with brand guidelines and alignment with marketing activity.

Partner with Corporate Affairs to integrate messaging into marketing plans.

Support E-Commerce and Digital Marketing teams in U.S. market strategies.

Manage relationships with external agency partners to deliver attraction activation plans that meet marketing objectives.

Experience and Qualifications

1+ years of marketing experience and/or a relevant degree-level qualification in Marketing, Business, Communication, or a related subject.

Strong verbal and written communication skills with excellent attention to detail.

Ability to work collaboratively with team members and build positive working relationships.

Strong organizational skills with the ability to manage workload and meet deadlines.

Good analytical abilities and problem-solving skills.

Passion for the entertainment, leisure, event planning, and tourism industry.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.

Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!

Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.

Recognition Programs and Rewards: Celebrate your achievements and hard work!

401(k) Program: Save for the future with company matching contributions.

Tuition Reimbursement Programs: Get support for further education and career growth.

Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

Compensation between USD $21.82/Hr.-USD $26.44/Hr.

Submit a Referral (https://hourlycareers-na-merlinentertainments.icims.com/jobs/9596/marketing-coordinator---legoland-new-york/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Location (Country-State-City) US-NY-Goshen

Job ID 2025-9596

Employment Type Full-Time

Offer/Contract Type At Will (US Only)

Location Name LEGOLAND New York

Job Locations US-NY-Goshen

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