Sr. Director of Marketing

Crescent Hotels & Resorts, LLC • New York, NY • 4h ago

Description33 Hotel, New York City, Seaport is a premier destination in the heart of New York City's Seaport District, offering unparalleled hospitality, spacious accommodations and luxurious amenities offered throughout guests' stays. Home to two dining outlets, Urban Cove Society & Kitchen and Alcove Lounge, we offer Modern American dishes inspired by global flavors. Leveraging the close knit community of Seaport's neighbors, 33 Hotel and Urban Cove also offer monthly events and activations, bringing the community together. We are committed to providing you with: Highly competitive wages An exceptional benefit plan for eligible associates & your family members RSP/401K matching program for eligible associates Flexible scheduling to allow you to focus on what is important to you Discounts with our Crescent managed properties in North America for you & your family membersHere is what you will be doing each day:As the Senior Director of Marketing, you will be responsible for leading the marketing strategy (branding, traditional and digital) and executing initiatives that will drive brand recognition, customer engagement and revenue growth for the hotel and its business entities, including Urban Cove Society & Kitchen and Alcove Lounge; as well as driving small group business, tying together hotel and food & beverage offerings.This is an on-site position, where the office is located one block away from the hotel itself and this position will require frequent visits to the hotel to assist with event marketing and media/influencer relations.Essential Job Functions: Develop and execute holistic and integrated marketing strategy that aligns with our business goals and objectives. Drive the execution of marketing campaigns across various channels, including digital, social, print and events. Write annual (and quarterly, as needed) marketing plans working with DOS, GM, Crescent Hotels & Resorts corporate marketing team, and any applicable marketing and PR agencies and partners. Create and oversee RFP process and execution of selected proposals, as required, for Public Relations, advertising and website agencies. Brand Management: Champion our brand identity and ensure consistency across all touchpoints. Reference and enforce existing brand guidelines to guide marketing materials and communication. Digital Marketing: Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, and social media (paid and organic) and all other marketing programs. Drive online engagement and conversion through data-driven strategies. Manage the 33hotel.com website and online listings (CMS is Wordpress). Upload images, new offers, events, press hits, audit/ensure all links and booking flow works as intended. Notify agency when new content is added to ensure proper SEO optimization. Own the ongoing development and execution of email marketing strategy and content calendar, inclusive of transactional and promotional emails. (Building, writing, linking, deploying and reporting using CRM system) Oversee and partner with PR firm, digital advertising and other applicable marketing agencies. Ensure proactive and open communication when offers either expire or launch, and review, edit and approve any and all advertisements (print and digital). Continue to oversee ongoing strategy and execution of organic social media efforts for hotel and restaurants, inclusive of content creation, posting, customer service responses, and reporting. Execute any paid digital initiatives outside of agency scope - including, but not limited to, OpenTable Sponsored Ads, Yelp, Geo-fencing and Google My Business offer postings for restaurant and hotel. Content Creation: Lead content development efforts, including copywriting, graphics, and video production (via third party). Create compelling and engaging content that resonates with our target audience.* Assist with photo and video shoots as needed (cr

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