Job Description:
The Marketing Specialist will be primarily responsible for the development and execution of downstream marketing activities in North America. The individual will work closely with the marketing team in daily management, business planning, near and long-term commercial strategy and execution, and other downstream functions such as product launches, events, dealer support, marketing literature and asset development in support of the Kerr operating company. They will collaborate with the sales organization to help deploy and train on brand strategy, field tactics, and clinical and technical training of key internal and external stakeholders. They will collaborate closely with other cross-functional teams, including Product Management, Channel Management, and Distribution Partners to support revenue targets of dental consumables. They will develop and execute comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Other duties as assigned. This is a hybrid position, requiring a minimum of three days per week in the Brea, CA office.
Essential Duties and Responsibilities:
Under minimal supervision, supports the company's short and long-term commercial strategy and execution within downstream marketing including product launches, events, dealer support, marketing literature, and asset development.
Develops programs and campaigns to drive engagement with internal and external audiences by working closely with Sales and Product Management.
Assists in the commercial tactical planning and execution, including the development of marketing and sales tools to support existing and new product launches.
Collaborates with cross-functional teams such as Professional Education, Analytics, and Sales in measuring the Return on investment (ROI) of events and other marketing programs.
Develops and executes digital marketing activities across social media, trade publications, email, paid search, and web/landing pages.
Collaborates with Key Opinion Leaders, Product Management, R&D, Sales, Legal, and Regulatory Affairs in the creation and approval of marketing and sales assets.
Participates in the communication, and sharing of marketing, sales tools, and best practices with European marketing counterparts as it relates to the operating company.
Assists in marketing sponsorship and logistics for all major events and providing triage support to the Sales team.
Stays abreast of marketing trends and continually fosters optimization and evolution of marketing strategies.
Participates in continuous improvement activities under the Envista Business System (EBS) and supports the implementation of actions. Implements EBS tools into department activities and standard work.
Travel up to 20% domestically
Job Requirements:
Minimum Qualifications:
Bachelor's Degree in Marketing, Business, or related field preferred
2+ years of work experience in Marketing; regulated industry experience is a plus
Willing to travel up to 20% travel to visit customers, tradeshows, dealer meetings, or other.
Preferred Skills:
Proficient in HubSpot (or similar) Smartsheet (or similar), Adobe Express (or similar), Adobe Workfront (or similar) preferred
Good understanding of marketing (positioning, product development & commercialization, pricing, packaging, promotion) is preferred.
Strong business acumen to champion the category among competing functions.
Exceptional analytical capabilities with experience in analyzing market, financial and sales data, extracting relevant information and providing recommendations to improve results
Proven ability to consult with internal customers to determine project objectives, design appropriate methodology, and prioritize, manage resources and timelines for multiple projects simultaneously
Exceptional market research skills and comfortable in working with incomplete or nebulous data/information to develop coherent and structured outcomes for marketing sizing, market needs, segmentation, product positioning, etc.
Excellent oral and written communication skills to effectively communicate and influence a cross functional team.
Effective time management skills to ensure on-time delivery of products.
Team oriented - ability to motivate and work well with diverse, cross-functional teams.
Strong leadership and interpersonal skills
Self-starter, problem solver
Curious, questions status quo
Physical Demands:
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand, sit, communicate, and operate a computer and telephone
Work is conducted in a standard office and light manufacturing floor environment with moderate noise
Light to moderate lifting may be required at times
LI-RJ1
IND123
Target Market Salary Range:
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$69,600 - $103,300
Operating Company:
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .
