Marketing Campaigns Operations Specialist

Wolters Kluwer • Glen Allen, VA • 6h ago

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.

Who We Are: Wolters Kluwer: The world is a big place, find your place here. (https://youtu.be/OZ2kSzAaXK4?si=sDgZ7DZUbMnBddMq)

What We Offer:?

The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.

Office Locations: Contact Wolters Kluwer | Wolters Kluwer (https://www.wolterskluwer.com/en/contact-us?compositeLink=%7B8B6D9790-777E-4EA6-8A2D-49AA4867660B%7D#AnchorContactForm)

What You'll be Doing:

As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who is passionate about learning, making their mark, marketing and technology ... and winning as a team.

Do you love to learn? Are your technology chops increasing? Are you looking to make your way into a Marketing role that will provide exposure to all marketing disciplines, business development, technology and sales? Yes? Then this role could be the right one for you to deepen your marketing knowledge and make tangible contributions to team objectives.

Key Tasks:?

Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.

Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.

Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.

In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems

Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.

Analyze data from marketing efforts to assess performance.

Contribute to budget tracking and actuals reporting.

Other activities as requested by your manager.

Contribute to brainstorming and idea generation for marketing campaigns.

Utilize/own marketing databases and customer relationship management (CRM) tools.

You're a Great Fit if You Meet These Requirements :

Have a BA/BS degree or equivalent

Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities

Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo)

Analytical thinking: ability to analyze and interpret marketing data.

Effective verbal and written communication skills.

Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity

Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do

Possess a problem-solving attitude with the ability to recommend solutions to problems

We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference

Additional Information:

Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave . Full details of our benefits are available at https://www.mywolterskluwerbenefits.com/index.html

Diversity Matters: Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America's Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America's Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They're not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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