Spruce Integrated Marketing Manager

H&R Block • United States, United States • 2d ago

Our Company

We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It's an exciting time to be a part of H&R Block!

What you'll do...

As part of the Growth Marketing team, the Marketing Manager will be focused on our Spruce brand, leading the strategy and execution of paid marketing acquisition to acquire Spruce clients. This involves responsibility for the coordination and management of the growth marketing acquisition plan and all aspects associated with the plan - audience definition, marketing channel selection, investment recommendations, creative consultation, approvals, reporting and analysis. The Marketing Manager will collaborate closely with the Spruce Market Strategy Director to ensure the business strategy flows through to the growth marketing plan. Additionally, this position will support the Spruce Market Strategy Director in organizing and planning a series of integrated marketing strategies that may encompass a broad scope. In this capacity, this role will collaborate with the Spruce product development teams and other internal stakeholders where appropriate. This role will play a critical part in the growth of Spruce with a focus on paid marketing acquisition while also supporting integrated marketing strategies.

Day to day you'll...

Lead the paid media planning for Spruce acquisition by collaborating with both internal teammates and external agencies

Partner closely with the Market Strategy team to craft integrated marketing plans while also coordinating activities across Marketing and Product teams

Analyze performance data daily. Report on the performance of paid media campaigns to Senior Leadership, including observations, insights, and recommendations for enhancements to improve overall effectiveness

Collaborate and communicate with agency and internal teams to create a high level of awareness of marketing programs, strategic alignment and successful execution

Report on the performance of paid media campaigns to Senior Leadership, including observations, insights, and recommendations for enhancements to improve overall effectiveness

Deeply research and understand Spruce's competitive environment and also the Marketing landscape. Expected to proactively bring new ideas to the table for testing

What you'll bring to the team...

Bachelor's degree in marketing, Business, or other related field or an equivalent combination of education and experience

4+ years of experience in paid media marketing and creating integrated marketing plans. This can include expertise in marketing channels such as Paid Search, Programmatic Display, Paid Social, and more

Experience in successfully navigating highly matrixed organizations

Strong communicator with exceptional project management skills, who thrives in a collaborative environment and has the ability to work effectively with cross-functional teams

Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities

Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful story

It would be even better if you also had...

Experience with marketing financial services / banking products

Experience operating in an agency/client relationship role

Why work for us

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You'll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com (https://www.blockbenefits.com/public/welcome) . Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person's race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereo@types and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$89,800.00 - $134,700.00/Yr.

LI-REMOTE

Similar Jobs

Project Manager

DEMATIC CORP • Milwaukee, WI • 4min ago

Management & Administrative

JOB REQUIREMENTS: Dematic is seeking a Sr. Level Project Manager to oversee various projects of significant magnitude in terms of complexity, cost, time-constraints, internal and external staffing, and equipment includin...

4min ago

Go to Apply

IT Manager of Hosting Network and Data

WPS Health Solutions • Madison, WI • 4min ago

Management & Administrative

JOB REQUIREMENTS: Description Role Snapshot Our IT Manager of Hosting, Network, and Data Services is responsible for developing and executing the strategy, implementation, and maintenance of the organization\'s data mana...

4min ago

Go to Apply

Manager BI Administration

MEDICA HEALTH PLANS • Madison, WI • 5min ago

Management & Administrative

JOB REQUIREMENTS: Description We are seeking a detail-oriented and technically proficient Business Intelligence (BI) Administration Manager to lead the operational infrastructure, governance, and administrative functions...

5min ago

Go to Apply

Sr. Manager R&D - Computer Vision, Robotics & AI

Material Handling Systems, Inc. • Louisville, KY • 6min ago

Management & Administrative

FORTNA partners with the world's leading brands to transform omnichannel and parcel distribution operations. Known world-wide for enabling companies to keep pace with digital disruption and growth objectives, we design a...

6min ago

Go to Apply

Library Media Paraprofessional - Williston Middle School Central Campus

Williston Basin School District #7 • Williston, ND • 7min ago

Management & Administrative

Williston Basin School District #7, Williston, North Dakota, is currently accepting applications for the following position: **Library Media Paraprofessional Williston Middle School Central Campus Job Summary:** Assists...

7min ago

Go to Apply

Talent Acquisition Consultant II

ALLIANT ENERGY CORP • Madison, WI • 7min ago

Management & Administrative

JOB REQUIREMENTS: Bring YOUR energy to Alliant Energy! At Alliant Energy, our purpose is to serve customers and build stronger communities. We are passionate about powering beyond the market challenges of today, while po...

7min ago

Go to Apply

Safety Consultant II - Generation

ALLIANT ENERGY CORP • Madison, WI • 7min ago

Management & Administrative

JOB REQUIREMENTS: Duties and Responsibilties of Job: Bring YOUR energy to Alliant Energy! At Alliant Energy, our purpose is to serve customers and build stronger communities. We are passionate about powering beyond the m...

7min ago

Go to Apply

2025-26 Speech Language Specialist-Long Term Sub-Integrated Services

Poudre School Distri • Fort Collins, CO • 7min ago

Management & Administrative

Description: Martin/Martin, Inc. is looking for an experienced structural engineer to join the Construction Engineering Services group in our Denver, Colorado office. We pride ourselves on our long-standing relationships...

7min ago

Go to Apply

Senior Product Manager

REXNORD INDUSTRIES, LLC • Milwaukee, WI • 7min ago

Management & Administrative

JOB REQUIREMENTS: Regal Rexnord Corporation \"(\"Regal Rexnord\"\") is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, s...

7min ago

Go to Apply

Safety Consultant II - Generation

ALLIANT ENERGY CORP • Pardeeville, WI • 7min ago

Management & Administrative

7min ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.