Director of Marketing and Brand

Dead River Company • South Portland, ME • 2d ago

Description

Director of Marketing & Brand

The Director of Marketing & Brand is responsible for driving measurable business growth through strategic marketing leadership, brand management, and digital innovation. This role will lead customer acquisition, retention, and revenue growth while building a high-performing team and ensuring marketing investments deliver maximum ROI.

Key Responsibilities

Strategic Growth & Insights

Drive organic growth by understanding business needs, customer segments, and competitive positioning.

Translate insights into data-driven marketing strategies and campaigns that deliver results.

Brand Leadership

Maintain and evolve brand integrity, guidelines, and messaging strategy.

Lead multi-brand strategy in partnership with the SVP of Growth.

Manage public relations, media relations, crisis communications, and community engagement to strengthen reputation.

Marketing Execution

Oversee the full marketing mix: digital (SEO, content, paid media, social, email, events) and traditional channels (PR, community engagement).

Guide creative concepts from idea to execution, ensuring campaigns are innovative and results-driven.

Manage company website(s) with a focus on SEO, UX, and conversion optimization.

Lead digital experience strategies that enhance customer self-service, loyalty, and satisfaction.

Team & Partnership Development

Build, mentor, and lead a high-performing marketing team.

Collaborate across departments (sales, operations, recruiting, IT, finance, training) to align marketing with business objectives.

Develop and manage strong relationships with external marketing partners and vendors.

Analytics & Performance

Create and manage a marketing dashboard with clear KPIs to track business outcomes.

Leverage analytics, customer data, and market intelligence to inform evidence-based decisions.

Conduct ROI analysis to optimize spend across channels, improving customer acquisition cost and lifetime value.

Oversee marketing technology stack selection and integration for scale and efficiency.

Leadership & Culture

Serve as a proactive driver of business strategy, not just a support function.

Contribute to the company's overall strategic leadership and culture.

Lead or participate in special projects and company initiatives as needed.

Qualifications

Bachelor's degree in Marketing or related field (or equivalent combination of education and experience).

Minimum of 7 years of progressive experience in marketing, brand management, and digital growth.

Proven ability to design and execute integrated marketing strategies that deliver measurable business results.

Strong leadership experience in building and developing high-performing teams.

Skills & Competencies

Exceptional communication and presentation skills.

Strategic and creative thinker with strong problem-solving ability.

Financial acumen and analytical skills for budget management and ROI analysis.

High initiative and ability to thrive in a fast-paced environment.

Strong organizational and project management skills.

Negotiation and relationship-building skills.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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