Associate Brand Manager

Biocodex, Inc. • Bedminster, NJ • 1d ago

Job ID : JOB_POSTING-3-6182JOB RESPONSIBILITIESThe Associate Brand Manager will be responsible for assisting with accelerating the growth of our flagship brand, Florastor. This position reports directly to the Director of Marketing and Innovation and will be an integral part of our team.Key Responsibilities:Support Brand Manager in the development and implementation of the annual integrated marketing plan to define strategic objectives, key initiatives and financial targetsLead the brand's monthly sales and consumption forecast, liaise with cross-functional partners and represent the brand team in S&OP meetings to support a consensus forecast, while identifying risks and opportunities to PlanInterpret syndicated data sources (e.g. Nielsen, advertising intel, etc.) and competitive landscaping to lead the monthly performance reviews to assess Digestive Supplements category, segments, classes of trade, brand/innovation, and competitive performance to recommend actionable business insights that optimize go-to-market prioritiesPartner with agencies (advertising, PR, promotions, design, e-commerce, and market research) to execute the brand plan and creative campaignsLead brand's consumer promotion strategy, optimizing based on performanceSupport Customer Strategy & Planning in the design and delivery of the annual customer playbook, reflecting key marketing initiatives and identifying Shopper Marketing opportunities, while partnering with Sales to support retail activationPartner with Digital and e-Commerce teams to lead national marketing and brand identity online adaptation, creating consistent, omnichannel brand experiencesSupport Finance/Supply Chain's portfolio management and serve as Lead on renovation projects and commercial packsOwn brand's marketing advertising & promotions budget reconciliation and planning to continuously improve P&L profitabilityPartner with Brand Manager on innovation launch plans and activation (focus on omni-channel consumer touchpoints)Additional duties & responsibilities as assignedREQUIRED QUALIFICATIONSA minimum of a Bachelor's degree is required, preferably in Marketing or related field3-5 years' work experience, including 1-3 years' experience in brand marketingDESIRED QUALIFICATIONSMBA preferredFMCG/CPG/OTC experience strongly preferredStrong analytical acumen, proficiency in Nielsen or IRI preferredExcellent communication skills, both written and verbalCreativity and problem-solvingStrong interpersonal skillsDigitally savvyDetail-oriented and ability to handle and prioritize multiple projects in a fast-paced environmentResults oriented with proven track record of successAt Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

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