Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
Saga Press, the Simon & Schuster imprint specializing in Science Fiction, Fantasy, Horror, Romantasy, and other popular genres, seeks a dynamic, ambitious Director of Marketing and Publicity to steer this rapidly growing division. Saga Press is home to a prestigious roster of established and emerging authors, and a distinguished list of bestselling, award-winning books and franchise authors. The right candidate will show initiative and drive to create, multitouch marketing and publicity campaigns and then evaluate their efficacies. Saga Press is one of the fastest growing imprints at Simon and Schuster and we are looking for new ways to engage readers. We want forward thinking candidates to join a driven, creative, and rising team of talent to help redefine what discovery means.
The Director will oversee the imprint's marketing and publicity program, a total team of four. They will report to the Publisher, and work closely with the Editorial Director and Art Director on the entire lifecycle of the book, from acquisition to launch. The right candidate will have a proven record of success in genre fiction that is distinctive, fresh, and the ability to help grow author's careers. Candidates should have a demonstrated ability to create and launch campaigns that are innovative, bold, and sticky. In today's landscape the lines between marketing and publicity are blurring and ever changing, this role is an opportunity help define what they mean going forward.
Preferred candidates will have a strong understanding of pitching the traditional and new media landscapes and a high confidence level with launching organic and paid multimedia campaigns, tracking and synthesizing data, and managing and allocating a six-figure budget. Strong candidates will be very familiar with a book production timeline - from acquisition to on-sale to shelf life - and be comfortable synchronizing marketing and publicity activities throughout each phase. Social media and content creation/marketing acumen are essential to this role. Standout candidates will strive for campaigns with flourishes and style coupled with an understanding of business strategy, but won't balk at the idea of having to do a finished copy mailing or schedule social media posts.
Responsibilities include:
Conceiving and executing multitouch campaigns with an emphasis on digital and social strategy
Management and allocation for annual 6-figure marketing, publicity, promotional budget
Collegiality and diplomatic decision making in a fast-paced, fun environment
Engaging with the traditional media landscape but a deep understanding of where readers find their books now
Developing and curating a new approach to Marketing & Publicity, in collaboration with the Publishing Office
Interface regularly with authors, agents, editors, booksellers, librarians, and other key players in the book world
Devising and presenting campaigns and initiatives to internal and external stakeholders
All things social media and content, including Instagram, TikTok, X, Blue Sky, YouTube, Reddit, Royal Road, etc.
Supervising creative for ads, sales collateral, and other promotional items
Managing paid digital/social campaigns and synthesizing data analytics
Coordinating e-mail efforts with the Simon & Schuster digital marketing group
Developing and producing content marketing collateral, including video and editorial, and strategizing placement and amplification
Cultivating strategic promotional partnerships and creator/influencer relationships
Working with multiple divisions, creative services, sales divisions, etc.
Initiating and leading strategy and planning meetings
Creativity, ambition, balanced with qualitative and quantitative analyses, and keen understanding of fandoms
Preferred candidates
7-10 years of marketing experience in book publishing or related industry
A deep understanding of genre publishing
Proven success in consumer-facing campaign planning, digital marketing, social media strategy, and talent management
Strong rolodex connections in traditional and new media
Strong understanding of the planning stages of a publishing campaign, from preorder to on-sale to lifecycle, and ability to communicate clearly about the processes and goals at each phase
Excellent communication and presentation skills (written and verbal)
Confidence in presenting to internal and external stakeholders, prospective authors, celebrities, performers, politicians, thought leaders, etc.
Confidence in planning and leading meetings
Proficient with all major social media platforms and their respective business tools
Organized, detail-oriented, collaborative, and versatile to handle a range of projects
Management/mentor experience is essential
Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.
Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice (https://www.simonandschuster.com/p/workplace-privacy-notice) , and eligible solely for the benefits plans thereof.
Job Details
Job Family Marketing
Job Function Marketing / Promotions
Pay Type Salary
Employment Indicator Regular
Hiring Min Rate 120,000 USD
Hiring Max Rate 130,000 USD
