Celebrated as the #3 Top Workplace in the D.C. region for 2025 by The Washington Post since 2019, Goodwin Living is more than a team - it's a global family of individuals who represent more than 70 countries.
Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 - and now nationally by USA Today. Since 2022, we've also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here's what they say makes us stand out:
Embracing Diversity: Our strength is in our diverse team from over 70 countries, fostering an inclusive and vibrant culture that values every voice.
Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential.
Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued.
Job Summary:
Goodwin Living seeks a Marketing & Communications Manager who brings advanced project management skills along with a pioneering spirit to contribute to the work of a creative and collaborative marketing and communications team. Our growing organization is leading the field of senior living and healthcare services as we innovate and redefine aging. We have a story to tell, a voice to be heard and passion to share.
As Marketing & Communications Manager, you will serve as a business partner to specific brand extensions within the organization and play a pivotal role in shaping and executing the organization's messaging and brand identity across various platforms and deliverables. This involves a blend of strategic planning, creative execution and implementation, as well as analytical evaluation to assess if we effectively reach target audiences, enhance brand awareness, and drive engagement on schedule and on budget.
You will join a team that is responsible for building awareness and managing the reputation of the Goodwin Living brand, brand extensions, products and service lines. Working under advisement from the Chief Strategy & Marketing Officer, the department oversees branding, content marketing management, digital marketing, social media, public relations, and internal communications. You will also join an organization that has a track record for career growth of its team members.
Principal Duties and Responsibilities:
Develop, implement and iterate marketing communications strategies:
In partnership with internal clients, oversee the creation and execution of comprehensive marketing and communication plans that align with organizational goals and objectives. This includes defining target audiences and the key messages, value propositions, and differentiators that will resonate with them. It also involves establishing timelines and budgets based on internal client guidance.
Content creation and management: Oversee and contribute to the creation and production of high-quality content across various channels, including websites, social media, email campaigns, advertising, and marketing collateral (brochures, fliers, branded items, etc.), presentations and press releases.
Digital marketing: Advise and contribute to the management and implementation of digital marketing efforts, including paid search and display ad campaigns, social media efforts, email marketing, content management, Search Engine Optimization (SEO). This may be independently or in partnership with third party business partners.
Brand management and consistency: Ensure consistent messaging and branding across all communication channels and materials, aligning with the Goodwin Living mission, values, vision and brand guidelines.
Collaboration and stakeholder engagement: Work closely with cross-functional teams, including internal clients and external consultants to ensure aligned messaging and achieve organizational goals. Build and maintain relationships with internal business partners as well as external partners and agencies with a goal of ensuring internal client goals and needs are understood, met and satisfied.
Data and Market analysis: In partnership with key stakeholders, monitor available data (e.g. Google analytics, audience engagement, census goals, etc.), market trends, consumer behavior, and competitor activities to identify opportunities and inform marketing strategies.
Team leadership: Lead and mentor junior members of the team as well as interns, assigning tasks, setting goals and fostering a collaborative environment.
Qualifications:
Equivalent work experience or a bachelor's degree in marketing, journalism, business, or related field
5+ years' experience in communications, PR, marketing or related field
Digital Marketing Proficiency: Strong understanding and experience with digital marketing tools and platforms, including social media, email marketing software, SEO, and web analytics
Strategic Thinking and Creativity: Ability to think strategically, develop innovative marketing ideas, and translate business objectives into impactful communication strategies
Strong writing/editing skills; ability to gather and synthesize information for delivery via multiple digital channels; and a knack for crafting messages that are both informative and engaging using words, infographics, and photos/videos
Analytical Skills: Ability to analyze market data, interpret results, and derive insights to measure campaign effectiveness and optimize future strategies.
Demonstrated ability to manage multiple projects simultaneously
Understanding of an internal agency model that serves internal clients as business partners by building rapport and trust and by taking their lead
Desired Skills:
Proactive problem solver with excellent analytical/organizational skills and strong attention to detail
Ability to work collaboratively within the team and across all departments to achieve optimal outcomes with a customer service mindset, including a respectful presence for those we serve (residents, members, patients, team members, guests, etc.)
Proficiency in Microsoft Word, Excel and PowerPoint; familiarity with Canva or Adobe CreativeSuite design software preferred
Proficiency in WordPress and email platforms (e.g. Pardot, MailChimp, ConstantContact, etc.); familiarity with CRMs (e.g. Salesforces) a plus
Experience with various digital analytics, including GA4, HootSuite, social media engagement and email/digital marketing data
Familiarity with various AI tools that can support marketing and communications work
Ability to multi-task and monitor several projects and accounts on a daily basis
Ability to work well under pressure and manage time effectively
Ability to take initiative, think outside-the-box and stretch boundaries
Ability to work independently and/or in a team
Interest or experience working with older adults and/or in healthcare
A sampling of our many benefits!
We've got you covered with incredible benefits, whether you work full-time, part-time, or PRN (as needed). Here's a glimpse of what we offer to Full-Time team members:
Paid Time Off
Health Insurance
DailyPay: Work and get paid the same day!
401k Retirement Plan
Tuition Assistance for Career Development
Financial assistance with U.S. Citizenship application or DACA Renewal
Tutoring for ESL, Citizenship Test & GED
Staff Emergency Grants
Free Meals, Access to a Fitness Center, Pool, and More
About Goodwin Living
At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has inspired our team members to vote us into the Washington Post Top Workplace rankings since 2019, and they made us #2 in 2024!
Goodwin Living is an Equal Opportunity Employer and an AARP Employer Pledge Signer. We take pride in our inclusive work culture that values diversity and fosters talent. With us, you are more than just a team member; you are part of a community committed to excellence and continuous learning.
