Executive, Portfolio and Integrated Marketing

GE HealthCare • Waukesha, WI • 1d ago

Job Description Summary

This role leads the development and execution of portfolio marketing for GE HealthCare Imaging, crafting and delivering a unified enterprise story across care pathways (disease-focused), modalities (devices), services, and digital solutions. It also drives digital and experience marketing strategies to create measurable commercial impact.

This role asks someone who can step back and design the big picture, while also diving into details: the digital ecosystem, analytics, integrated campaigns, and performance optimization. Success will mean more than generating awareness - it will mean creating measurable commercial impact and shaping how customers perceive and experience GE HealthCare Imaging.

This role will own the strategic direction, execution, and measurement of integrated marketing campaigns, ensuring alignment with commercial objectives while building brand equity. The role requires a strong command of digital marketing, analytics, content strategy, and customer engagement best practices. It also requires close collaboration with modality CMOs, regional marketing teams, care pathway leaders, and the central marketing function to build a harmonized marketing and communication strategy for the Imaging portfolio. Success in this role demands expertise in digital and experience marketing, portfolio storytelling, and the ability to integrate clinical, technical, and brand narratives into compelling, measurable, enterprise-level outcomes.

Job Description

Key Responsibilities

Marketing Strategy & Leadership

Lead the development of the overall portfolio and integrated marketing strategy across modalities, services, and digital solutions, ensuring cohesive positioning and messaging.

Define and execute digital marketing strategies to maximize reach, engagement, and lead generation.

Partner with senior leadership to align marketing priorities with business objectives, shaping the global portfolio marketing agenda.

Storytelling & Brand Building

Act as the integrator of narratives, translating complex clinical and technical concepts into clear, differentiated, and compelling customer stories.

Build experiences (digital and in-person) that elevate customer engagement, brand perception, and preference.

Drive content strategy and oversee the development of thought leadership assets, customer case studies, videos, and digital-first storytelling formats.

Digital Marketing, Analytics, Integrated Campaigns

Own the digital marketing ecosystem, establish and track KPIs across campaigns, channels, and platforms, using data and insights to optimize performance and ensure measurable ROI.

Leverage marketing automation and analytics platforms to deliver personalized experiences at scale and improve lead nurturing effectiveness.

Ensure consistent messaging and positioning across all customer touchpoints, from awareness through conversion.

Drive demand generation and lead nurturing strategies in collaboration with sales and product marketing teams.

Innovation & Customer Experience

Champion customer-centric marketing approaches that deliver engaging, personalized, and interactive experiences.

Drive adoption of marketing best practices, toolkits, and playbooks across the Imaging portfolio.

Cross-Functional Collaboration

Partner with sales, product, creative, communications, and regional marketing teams to ensure alignment of messaging and execution.

Act as a bridge between global and regional teams, enabling campaign adaptation and execution at the local level.

Coordinate with analytics and commercial teams to measure marketing effectiveness, track funnel performance, and inform future strategies.

Qualifications

10+ years of experience in healthcare marketing, with depth in digital, analytics, and experience design.

A proven track record of leading cross-functional initiatives that connect technical, clinical, and commercial domains.

Strong portfolio marketing experience: able to unify multiple offerings into a single, compelling enterprise story.

Exceptional storytelling skills: clear, empathetic, and adaptable across diverse audiences.

Strategic and analytical: able to craft strategy while staying grounded in data and measurable outcomes.

Bachelor's degree in marketing, Business, Healthcare, or related field; MBA or advanced degree preferred.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $200,000.00-$300,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRights\10\20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: September 19, 2025

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