As a Senior Customer Marketing Specialist at Honeywell, you will play a crucial role in the development and execution of marketing campaigns to achieve results for Honeywell Building Management Systems (BMS). You will be accountable for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and offering management, you will understand customer needs and develop targeted campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement.
Core to this role will be building effective product marketing, content marketing and sales enablement assets to empower regional marketing teams to drive demand.
You will work out of our Atlanta, GA, Plymouth, MN, Charlotte, NC or Houston, TX location on a Hybrid work schedule.
Hybrid Work Schedule Note: For the first 90 days, External New Hires must be prepared to work 100% onsite M-F.
In this role, you will impact the company by driving customer and dealer engagement, loyalty, and revenue growth. Your ability to analyze customer insights, develop personalized marketing strategies, and work with cross-functional teams will result in increased market share, customer satisfaction, and long-term business success.
KEY RESPONSIBILITIES
Enabling the multi-fold New-Product-Introduction (NPI) launches associated with the BMS-Honeywell portfolio. Aligning with our launch processes and tools to ensure messaging, marketing assets, sales enablement and regional readiness for launch are achieve on-time and in compliance with relevant marketing global design models
Work with cross-functional teams, including sales and offering management, to understand customer and dealer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
Develop and execute customer marketing strategies to drive customer and dealer engagement and loyalty which contribute to Honeywell's lead-to-revenue model
Manage dealer communications, dealer portal and dealer enablement content
Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
Work with creative services to develop compelling marketing collateral and assets
COMPENSATION:
The Salary range for this position is $89k - 112K.
The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
This role will remain open for application until an offer is accepted.
The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates.
BENEFITS OF WORKING FOR HONEYWELL
In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here (https://benefits.honeywell.com/)
YOU MUST HAVE
A minimum of 4 years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
WE VALUE
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Experience with marketing automation tools and CRM systems.
Strong problem-solving skills and ability to think creatively.
Understanding of a two-step distribution model and channel marketing strategies is a plus
Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
Excellent communication and people-oriented skills, with the ability to build relationships, effectively convey ideas and influence key stakeholders
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
Bachelor's degree in Marketing, Business, or a related field.
Familiarity with the building automation industry and its competitive landscape.
THE BUSINESS UNIT
Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
ABOUT HONEYWELL
Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: click here (https://www.honeywell.com/us/en)
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
