Sr Director - Performance Marketing

Lowe's • Mooresville, NC • 20h ago

Your Impact

Lowe's is seeking a Senior Director of Performance Marketing to lead the strategy, execution, and optimization of paid digital channels across our omnichannel ecosystem. This high impact role will drive measurable business outcomes-customer acquisition, engagement, and revenue-through performance-driven marketing initiatives that align with our broader brand and media strategies.

The ideal candidate will be a visionary and data-driven leader with deep expertise in performance marketing, retail media, and omnichannel customer journeys with a focus on driving results. This individual must thrive in a fast-paced, enterprise-scale environment and will play a key leadership role in the transformation of Lowe's performance media and marketing approach.

What You Will Do

Performance Marketing Strategy: Architect and execute a comprehensive strategy for all paid performance channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms, ensuring seamless integration with broader media and business goals.

Revenue Growth & Contribution: Maximize omnichannel revenue contribution by leveraging data-driven targeting, segmentation, and personalized marketing efforts. Translate media investments into profitable growth across online and in-store channels.

Team Leadership & Development: Lead, mentor, and grow a high-performing team of U.S.-based and off-shore performance marketing professionals. Build a strong team culture focused on collaboration, innovation, and accountability. Ensure alignment across time zones and functions to maintain operational excellence and campaign continuity.

Cross-Functional Collaboration: Work closely with media planning, media agency, brand, digital (lowes.com), merchandising, CRM, analytics, and store operations teams to create omnichannel strategies that support business growth.

Data-Driven Optimization: Implement test-and-learn strategies, optimize campaigns using advanced analytics, and enhance measurement practices (e.g., attribution models, incrementality testing) to drive efficiency and impact.

Budget & Vendor Management: Manage multi-million dollar performance marketing budgets and external agency/partner relationships to maximize ROI.

Marketing Technology Stewardship: Leverage enterprise-grade tools and platforms (Google Marketing Platform, Adobe Analytics, etc.) to power campaign execution and insights.

Executive Communication: Present performance insights, strategic updates, and business recommendations to senior executives and cross-functional stakeholders.

Required Qualifications

Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience

11-15 Years Progressive Marketing experience

10+ Years of experience in marketing, with at least 5 years in digital/performance marketing leadership roles

8-10 Years of experience leading teams

8-10 Years of experience in omnichannel or retail media marketing

Proven track record of leading large-scale performance marketing efforts in complex enterprise environments

Experience in digital marketing platforms (Google Ads, Meta, DSPs, affiliate networks)

Strong financial and analytical acumen; fluency in KPIs, ROAS, CAC, LTV.

Experience managing global teams to drive results across multiple geographies and time zones

Preferred Skills/Education

Master's Degree in Business, Marketing, Finance or related field or equivalent experience

Experience in Fortune 200 companies or similarly scaled global organizations

About Lowe's

Lowe's is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe's

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