The Senior Marketing Communications Specialist will be responsible for developing and executing comprehensive marketing communication strategies to enhance brand awareness and drive engagement. This role involves creating compelling visual and written content that resonates with Matco Tools' customers and stakeholders, ensuring consistent brand messaging across all channels.
WHAT YOU WILL DO
This position works closely with product, sales, engineering, promotions, design and supplier teams.
Develop and Implement Marketing Strategies: Collaborate to create and execute annual marketing communications plans that align with business objectives.
Brand Management: Enforce brand and trade dress standards, ensuring consistent representation across all marketing materials and channels.
Content Creation: Design and produce physical and digital marketing collateral, including graphics, brochures, product fact sheets, signage, videos, flyers, and other promotional materials.
Product Launch Support: Coordinate and communicate new product launch plans effectively to maximize impact.
Corporate Branding: Continuously develop the Matco Tools brand story to appeal to target markets while maintaining corporate brand standards.
Project Management: Organize, coordinate, track, and communicate project timelines, deadlines, and approvals.
Market Research: Conduct market research on competitive firms and use insights to continuously improve communication strategies.
Sales Support: Collaborate with the sales team and product managers to optimize sales training materials and support in-store merchandising efforts.
Event Coordination: Planning and executing the company's approved events and trade shows with the following responsibilities relating to arranging of conferences, training webinars, product launches, motorsports activations, tradeshows, expositions, etc.
Digital Marketing: Manage online and offline communication channels, including social media, email marketing, and the corporate website.
Performance Measurement: Oversee the marketing communications budget, measure campaign effectiveness, and report on ROI.
WHO YOU ARE
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
3 years proven experience in Marketing Communications or similar role.
Familiarity with B2B and B2C advertising campaigns.
Proficiency in MS Office and web content management tools (e.g., WordPress, Hubspot).
Knowledge of SEO and Google Analytics.
Excellent verbal and written communication skills.
Strong communication, project management and organizational skills.
Ability to work collaboratively with cross-functional teams.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 120 hours, 12 paid holidays (including 4 floating holidays) per year and paid sick leave.*
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
WHO IS MATCO
Matco Tools, a wholly owned subsidiary of Vontier Corporation, is a distributor of quality professional automotive equipment, tools, and toolboxes. Matco began operation in 1946 and, since 1979, has sold products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors who operate in all 50 states, Puerto Rico, and Canada. Products are also sold to central purchasing operations and other institutional customers through industrial sales representatives and via the internet. Matco is a franchising company, a distribution company, a financing company, a manufacturer of industry leading toolboxes, and a leading supplier of automotive technology solutions employing approximately 600 associates in the United States, Puerto Rico and Canada. For more information on Matco Tools, visit www.matcotools.com .
BENEFITS
Annual bonuses/incentives (depending on position)
Immediate company benefits (medical, dental, vision, life, etc.)
401k with company match
401k defined contribution after 1 year of service
High level of employee engagement
Walking path and gym equipment onsite
Food trucks on site during the summer
Dress for your day - every day casual/jeans
Employee discounts
15 days vacation + 4 floating holidays + 8 paid holidays
Paid maternity & paternity leave
Tuition reimbursement
Student loan payment assistance
Hybrid work environment (2 days remote)
Annual Day of Caring for employees to volunteer
Discounts on tools
Annual team building events
WHO IS VONTIER
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at www.vontier.com .
At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
Together, let's enable the way the world moves!
LI-AB1 #LI-Onsite
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
