Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Marketing Specialist Senior within PNC's Marketing and Corporate Communications organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Chicago, IL, Washington DC, Birmingham, AL, Atlanta, GA or Houston, TX. Other locations within the Marketing footprint may be available.
This position will work closely with the Marketing Manager and other Marketing team members to manage and advance our on-going integrated media efforts (Traditional, Digital, and Social Media), with a daily focus on the Paid Social Media efforts of specific lines of business efforts (e.g., Retail, Deposits, Lending, and/or other). The position will be involved in the development and evolution of our overall social media channel approach, while being relied upon to manage the execution of daily/on-going project deliverables and interactions with their internal Line of Business Marketing partners and external stakeholders (Agency, Ad partners, etc.). You will see your campaign efforts through from ideation to execution to analysis.
The Social Media Channel team is responsible to provide strategic solutions and execution across lines of business (Deposits, Business, AMG, C&IB, etc.) based on the latest consumer trends, modern methodologies, emerging platforms, and performance metrics. This role is ideal for someone with paid Social Media planning and execution experience. Having knowledge of the complexities of the financial sector is a plus, but more important is social buying expertise in social platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Sprinklr. Additional experience required includes strong grasp of media analytics, managing media budgets, and the confidence to project manage multiple efforts working with external and internal partners.
Core Responsibilities:
Develop best in class Social Media recommendations aligning platforms, campaign tactics and strategies that help deliver on business objectives while effectively forecasting reach and campaign spend.
Setup campaigns in social platforms, trafficking creative, developing audiences, managing spend, performance, and measuring effectiveness.
Work with each social platform to stay up to date on platform changes and best practices.
Understand each platform's buying objectives and optimization opportunities.
Leverage 3rd party data solutions and audiences, understanding how to build audiences and ensure audiences are Fair Lending compliant.
Work with internal analytics teams and digital partners to setup campaign tagging, implementing both Adobe and Google Tag Manager tags.
Pull platform reporting and interpret results to improve campaign effectiveness to ultimately deliver on business objectives.
Regularly check-in on campaign pacing and performance then provide recommendation on changes as needed to improve media or campaign delivery.
Manage and track media spend working with billing and finance teams to reconcile invoicing.
Thought Leadership:
Be an active participant with a point of view on consumer and ad trends, emerging social media tactics, platforms, measurement, and performance.
Be a vocal and active participant in the financial aspects of your line of business(es) responsibilities.
Establish relationships with partners at all levels (whether internal or external) to be a voice of the company in presenting and developing a comprehensive social media strategy and POVs.
Preferred Qualifications/Requirements:
Experience with Adobe, Google Tag Manager, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Sprinklr or other social ad tech tools, also preferred.
Experience working with business and marketing objectives and developing social media strategies end-to-end and managing social media budgets.
Strong knowledge and point of view on the constant evolving social space, particularly social platform changes or enhancements including new platforms and/or legislative changes impacting social media.
Ability to partner/collaborate and integrate across display, search, sales, and marketing teams, an understanding of web analytics and landing pages.
Understand performance metrics, work with analytics teams to evaluate social performance to ensure campaign and business goals are being met.
Ability to craft and deliver strong presentations.
Job Description
Independently implements and manages defined marketing programs/initiatives.
Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives.
Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications.Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems
Work Experience
Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Pay Transparency
Base Salary: $45,000.00 - $104,650.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application Window
Generally, this opening is expected to be posted for two business days from 08/27/2025, although it may be longer with business discretion.
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http://yourpnctotalrewards.com) .
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC\CCPA\Privacy\Disclosure\Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
