Consumer Loyalty & Lifecycle Marketing, Manager

Cella Inc • Irvine, CA • 11h ago

Location: Irvine, CaliforniaJob Type: PermanentCompensation Range: $140,000 - 165,000 per yearWe are seeking a data-driven Consumer Loyalty & Lifecycle Marketing, Manager to join our team. In this key role, you will be responsible for driving subscription growth for our SaaS products, which complement our existing hardware. The ideal candidate will have a strong background in subscription-based models and will use data to develop and implement strategies that increase customer acquisition, retention, and subscription revenue.Responsibilities:

Develop and execute comprehensive strategies to increase customer acquisition, engagement, and retention for a company's subscription-based products.

Work closely with product, marketing, and sales teams to align growth strategies with customer needs and product development.

Analyze customer data and subscription metrics to find opportunities for growth and improvement.

Lead the creation and implementation of targeted marketing campaigns to increase subscription conversions.

Manage pricing and packaging strategies to maximize revenue and customer satisfaction.

Monitor competitor and industry trends to keep a competitive edge.

Oversee partnerships and other initiatives that expand subscription reach and adoption.

Report on key performance indicators (KPIs) related to subscription growth, such as churn rate, average revenue per user (ARPU), and customer lifetime value.

Qualifications:

Bachelor's degree in a related field, such as business or marketing.

At least five years of experience in subscription growth or SaaS marketing, preferably at a technology or hardware-related company.

A proven track record of creating and implementing successful subscription growth strategies.

Strong analytical skills with the ability to interpret data to inform decisions.

Excellent collaboration and communication skills.

Experience with subscription management platforms and customer relationship management (CRM) systems.

Proficiency in data analysis tools and marketing automation platforms.

Skills:

Communication: This is foundational. You need to be able to communicate effectively with colleagues, clients, and managers to ensure everyone is on the same page. This involves both listening and conveying information clearly.

Problem-Solving: The ability to think critically and creatively to overcome obstacles. This skill is about identifying issues and implementing practical solutions.

Teamwork: The capacity to work well with others. This involves collaboration, being a supportive team member, and contributing to group success.

Adaptability: The flexibility to handle change and adjust to new processes or unexpected challenges. In today's fast-paced world, this is a crucial skill.

Work Ethic: This is about being reliable, responsible, and proactive. It shows you are dedicated and can be counted on to get the job done.

Leadership: The skill of influencing and motivating others. This isn't just for managers; it's about taking initiative, guiding discussions, and inspiring your colleagues.

Benefits include but are not limited to:

Medical, dental, and vision insurance

Contributions to 401k funds

Accrued PTO

Paid holidays

JOBID: 1101269 #LI-CELLA#LI-SM1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

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