Job title: Director, Global Marketing- Hemophilia A (ALTUVIIIO)
Location : Cambridge, MA
% of Travel Expected: 25%
Job Type: Permanent, Full-time
About the job:
The Global Marketing Director will lead the HCP Education & Engagement Strategy to support best-in-class launch of ALTUVIIIO. This role will be based in Cambridge and will report into the Global Head, Hemophilia. This role will focus on physicians, nurses, and the broader healthcare team through strategic educational initiatives. The individual will be responsible for the development and execution of integrated educational strategies, peer to peer programming and tactics to accelerate adoption. You will be responsible for implementing global opinion leader strategy for ALTUVIIIO, working with cross-functional teams and countries to ensure coordinated engagement planning. Finally, you will drive the overall strategy for our flagship hemophilia educational platform (HemX) and coordinate with other brand teams. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Education Strategy & Content
Develop and execute comprehensive HCP educational strategies deepen scientific understanding of ALTUVIIIO, and amplify real-world clinical experience
Design innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchange
Partner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendor to execute industry leading educational programs.
HCP Engagement & KOL Strategy
Partner with cross-functional teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates
Develop and implement strategic engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy & programming
Orchestrate advisory boards and expert panels to gather insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions
Educational Platform
Drive the strategic vision and execution of HemX, our flagship educational platform for the hemophilia portfolio, and establish metrics to optimize program effectiveness
Design and implement learning journeys for different HCP segments based on knowledge needs and learning preferences, to broader user engagement
Congress & Scientific Exchange
Develop and execute comprehensive congress strategies that maximize educational impact for ALTUVIIIO in partnership with Hemophilia congress lead
Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops
Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues
About You
Bachelor's degree and 8+ years of demonstrated success in a variety of roles supporting pharmaceutical/vaccine products
Strong scientific acumen with ability to engage effectively with medical experts and KOLs
Proven track record in content development for health care provides
Demonstrated ability to understand and anticipate customer needs
Demonstrated success working collaboratively across functions, cultures, and countries
Experience managing an advertising agency and related budgets
Excellent organizational, interpersonal, and communication skills.
Demonstrated ability to understand and anticipate customer needs
Results-driven with a strength in transversal cooperation and a strong influencer.
Team-oriented
High level of Interpersonal and communication skills
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
?Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.???
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.?
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Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$172,500.00 - $249,166.66
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK (https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) .
Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/)
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
