Email Marketing Operations Manager

GLOBAL PAYMENT HOLDING COMPANY • Lenexa, KS • 11h ago

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13348359

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world. Headquartered in Atlanta, Georgia with approximately 27,000 team members worldwide, Global Payments is a Fortune 500 company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll and reporting services for our business customers.

Our Marketing Vision:

The global marketing function of Global Payments is responsible for Brand, Product Marketing and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments for all sized businesses. Our team vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees and our business. We are focused on intelligent data to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

About this role:\ This role manages all prospect and customer email marketing nurtures and engagement for the TouchNet/ECSI school software solutions. TouchNet is a platform company that builds integrated, comprehensive, and secure commerce and credentials solutions for colleges and universities. ECSI is a platform for managing student loan payments.

As a key member of the TouchNet and ECSI Marketing team, the email marketing operations manager will focus on optimizing marketing automation systems, collaborating with cross-functional teams, and analyzing performance metrics to improve overall marketing effectiveness. This role requires strong analytical, operational, and communication skills to drive scalable impact across the organization.

Stakeholders:\ The Marketing Operations Manager will collaborate closely with cross-functional teams to optimize marketing performance, support go-to-market strategy, and ensure data integrity across the organization. Key stakeholders include:

Revenue and Product Marketing Campaign Managers to support multi-channel campaigns, nurture programs, lead flow, and segmentation.

Sales Operations to ensure lead handoff processes, lead conversion strategies, funnel visibility, and reporting aligns with pipeline metrics.

Salesforce Administrators to maintain data integrity and system alignment between CRM and MAP.

Content and Creative teams to facilitate campaign planning, asset delivery timelines and systems integration.

Responsibilities:

Govern the audience segments and usage of contacts in the system. Plan and manage the deduplication, contact data verification, list import standards, demographic/firmographic categorizations (title, industry) and data cleansing.

Ensure email deliverability and reliability.

Incorporate Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) in the DNS settings as we integrate new LOBs into the platform.

Own and optimize Account Engagement (fka Pardot) to ensure efficient campaign execution, lead nurturing, and performance tracking.

Design, execute and manage field mappings, marketing automation workflows (emails, landing pages, forms) within Account Engagement based on program requirements.

Develop and manage lead lifecycle processes, including scoring, routing, and syncing between CRM and MAP to improve lead quality and enhance sales alignment, in line with Sales and Sales Operations.

Collaborate with cross-functional teams to support campaign planning, execution, and reporting, ensuring... For full info follow application link.

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