Are you an analytically sharp insight-driven thinker looking for a role that will involve collaboration with all areas of marketing and help support high-impact projects, conducting thorough data analysis, identifying trends, and producing detailed reports, compelling presentations, and insightful dashboards for informed decision-making. The ideal candidate must possess exceptional analytical, communication, and problem-solving skills, with the capability to independently recommend strategic business opportunities grounded in data.
A Day in the Life:
The Senior Analyst Paid Media, Marketing Analytics will partner closely with Senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring, testing and optimizing marketing effectiveness across paid media omni-channel full funnel advertising campaigns and audiences including promotions. Leveraging travel insights, trends and consumer behavior data plus key performance metrics, benchmarks, the analyst will develop and manage analytics solutions to maximize marketing ROAS and ROI. This position plays a critical role in supporting growth initiatives across North America and source international markets Inbound, providing actionable insights to strengthen brand awareness, consideration, enhance customer loyalty, and accelerate revenue growth.
Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week hybrid work environment.
The starting salary for this role is expected to be around $70,000 but will be commensurate with experience.
What You'll Do:
Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parameters-delivering dynamic, interactive reporting at scale.
Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
Support quarterly and annual planning through scenario modeling through custom platforms, demand forecasting, and strategic recommendations on marketing investments.
Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.
What We're Looking For:
Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
Bachelor's Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
Minimum 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
Prior experience in the travel and hospitality industry is a plus but not mandatory.
Ability to collaborate with internal and external stakeholders across multiple functions and locations
Ability to influence.
Flexible and adaptable; ability to work effectively in ambiguous situations
Excellent verbal and written communication skills
Ability to motivate teams and keep a positive attitude in a fast-paced environment.
Ability to work under minimal supervision with a goal-oriented mindset.
Ability to see the big picture and leverage critical thinking and decision-making skills.
Excellent organization, time management, delegation, and prioritization skills.
Advanced proficiency in SQL, Tableau, and Excel.
Experience with Adobe Analytics is preferred.
Knowledge of R and/or Python is a plus but not required.
Skilled in developing automated tools and analytics solutions.
Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
What You'll Get:
Up to 40% off the base rate of any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts -Theme Park Tickets, Gym Discounts & mo
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
