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Summary:
The Associate Director of U.S. Access Marketing is responsible for developing and executing U.S. Market Access Marketing initiatives to successfully achieve patient, payer and provider access for Abecma and current and future LCM indications for Breyanzi.
This individual will report to the Executive Director of US access strategy and will work closely with Director US Portfolio Access strategy lead for Cell Therapy to develop and execute on Access Strategies.
On the Access strategy side, this role will work closely with other US access functions, such as Global Market Access, HEOR, Pricing and Contracting, Trade and Distribution, Patient Access Support.
On the execution side, this role will also work closely with other matrix partners such as commercial, Legal, Medical and Regulatory functions and cross functional partners such as US field access and field based cell therapy market access account managers and U.S. Sales to drive execution on access strategies to optimize patient access to BMS therapies.
Responsibilities:
Support development of Market Access strategic plan to support the BMS current and future indications of products in alignment with brand plans and contribute to the market access portion of brand planning
Lead development and implementation of tactical plan and manage access initiatives for all channels of U.S. Market Access customers. These accounts include Payers, PBMs, Providers - Academic Medical Centers, Community Hospitals and Physician Offices - Physician Networks, Pathways, Trade and Professional Associations and Societies
Communicate access-specific strategies to internal business partners and field based teams
Collaborate with field input teams to develop tools and resources and deploy them through POA and launch meetings
Prioritize, identify and implement Market Access Marketing plan adjustments when necessary to respond to the dynamic Market Access market place and ensure alignment with Brand/ Market Access leadership
Collaborate with Health Economics and Outcomes Research (HEOR) team to develop tactics to support all Hematology/ Oncology brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers
Collaborate with Market Research and Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment to identify opportunities with payers, patient access & pathways. Coordinate US Market Access input at all stages of brand development and decision-making; including positioning, branding, forecasting, pricing strategies, life-cycle management and scientific / promotional communications
Manage and optimize Market Access promotional budget to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches.
Qualifications:
BA/BS required; MBA preferred
At least 5 - 7 years' pharmaceutical industry or related consulting experience in marketing and US market access area, preferably with at least 2-3 years of Hematology/Oncology experience
Strong knowledge of payers, patient access, physician networks & pathways companies
Previous Market Access experience required
Proven track record of strong interpersonal and communication skills and the ability to effectively and efficiently execute within a matrix organization
Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.
Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Significant experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
Proven team player with ability to frequently and successfully navigate cross-functionally with other Market Access teams and other BMS Departments
Occasional travel will include Launch Meetings, POAs, customer visits, market research, etc.
LI-Hybrid
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
Madison - Giralda - NJ - US: $164,050 - $198,790 Princeton - NJ - US: $164,050 - $198,790
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy @type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
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Company: Bristol-Myers Squibb
Req Number: R1594038
Updated: 2025-08-24 03:30:54.279 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
