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Marketing Manager

Insight Global • Beachwood, OH • 6h ago

Job Description

Key Responsibilities

Event & Trade Show Marketing

· Plan and execute end-to-end event strategies, including logistics, vendor coordination, and on-site activation.

· Maintain and optimize a comprehensive calendar of key tradeshows and industry events.

· Represent Surgical Theater at events to drive engagement, lead generation, and brand visibility.

Social Media & Content Marketing

· Own daily social media management and calendar planning across all channels.

· Partner with design and clinical teams to develop high-impact content, including XR demos, case studies, and clinical stories.

· Drive social media campaigns around new product launches, hospital partnerships, and key milestones.

· Track analytics to refine content strategy and increase digital engagement and lead conversion.

Sales Enablement & Asset Development

· Collaborate with Sales and Clinical teams to collect and curate real-world visuals, videos, and success stories.

· Maintain a dynamic library of marketing collateral and media assets to support presentations and field outreach.

· Ensure all materials are updated to reflect the latest innovations and customer feedback.

Brand Management

· Serve as a brand champion, ensuring consistency across all internal and external communications.

· Uphold the company's visual and verbal identity across platforms and materials.

· Conduct regular audits of assets to ensure market relevance and alignment with brand strategy.

Marketing Automation & Digital Campaigns

· Support the execution of targeted digital campaigns, newsletters, and product update communications.

· Leverage marketing automation platforms (e.g., Salesforce, HubSpot) to optimize segmentation, tracking, and engagement.

Partner & Media Relations

· Coordinate co-branded marketing efforts with hospital systems and strategic partners.

· Manage and update media kits, press materials, and branded partner collateral.

Messaging & Positioning

· Collaborate closely with the Product team to develop clear, compelling product and brand messaging.

Gather customer insights to refine value propositions and marketing language across touchpoints.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

(25-35% travel required)

Qualifications

· Bachelor's degree in Marketing, Communications, Business, Life Sciences, or related field.

· 2-5 years of proven marketing experience in healthcare, medical devices, or enabling technology sectors.

· Strong background in downstream marketing, with a focus on product adoption and market engagement.

· Demonstrated success in managing social media, events, and content development.

· Proficiency with marketing automation tools and analytics platforms (e.g., Salesforce, Google Analytics).

Creative mindset with strong attention to detail and organizational abilities. Prior experience in virtual reality (VR) or augmented reality (AR) industries is a significant advantage. null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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