Marketing Manager

Cleveland Research Company • Cleveland, OH • 6h ago

Marketing Manager

Have immediate impact | Be passionate about what you do | Grow with us

Cleveland Research Company is an employee owned, independent research firm, headquartered in Cleveland, Ohio. Founded in 2006, CRC has expanded to 15 research teams publishing research on over 150 companies. We pride ourselves on a disciplined research process that has us regularly engaged with the industries and companies we cover.

CRC's Marketing Manager is a key player in advancing the firm's marketing strategy and execution. Under the direction of the Executive Director of Marketing, the Manager will own core marketing programs across events, campaigns, digital marketing and brand. This role is built for a proactive marketer who combines strong technical expertise in email, martech and digital systems with a sharp creative eye for brand and design.

The Manager will balance strategy and execution - developing, implementing and analyzing initiatives that strengthen CRC's brand presence, improve marketing operations and drive measurable business results.

Core Role:

Events & Webinars - Strategy Through Execution

Own the events and webinar marketing lifecycle - from calendar planning to promotion, day-of execution and post-event follow-up.

Develop multi-channel campaigns (email, web, social) to drive registrations and engagement.

Partner with research, sales and recruiting teams to align event content and messaging with business needs and priorities.

Track performance metrics, analyze results and recommend strategies to improve attendance, engagement and ROI.

Campaign Management - Cross-Firm Initiatives

Lead firmwide campaign development, ensuring flawless execution across email, landing pages, websites and follow-up sequences.

Build campaign timelines, manage approvals and enforce quality control standards for all deliverables.

Collaborate with sales, research and recruiting stakeholders to ensure campaigns are targeted, relevant and business-impacting.

Provide comprehensive reporting and insights to optimize campaign performance and improve future initiatives.

Digital Marketing & Martech - Own & Evolve the Stack

Manage CRC's digital marketing channels (email, website, SEO, social and thought leadership).

Code, test and deploy HTML-based emails with a focus on rendering accuracy, deliverability and segmentation best practices.

Own the martech stack (Salesforce ecosystem, Marketing Cloud, Google Analytics, CMS, etc.), identifying and implementing improvements that enhance automation, personalization and measurement.

Drive database management and hygiene efforts to ensure clean, segmented and actionable customer data.

Stay current on digital marketing trends, evaluating and adopting innovative strategies to keep CRC ahead of industry standards.

Brand Stewardship - Design & Creative Direction

Act as a brand guardian, ensuring consistency in visual identity, tone of voice and messaging across all channels.

Create and refine marketing collateral including presentations, brochures, newsletters, event graphics, social media creative and digital content that elevate the CRC brand.

Partner with internal teams to translate complex ideas into compelling, professional and on-brand creative deliverables.

Promote design innovation while maintaining alignment with CRC brand standards.

Required Qualifications

Bachelor's degree in Marketing, Communications, or related field.

5-7 years of relevant marketing experience with proven success in campaign management, events and digital execution.

Strong expertise in email marketing: HTML/CSS coding, deployment, testing and optimization.

Hands-on experience with CRM and marketing automation systems (Salesforce ecosystem, Marketing Cloud preferred).

Proficiency in Adobe Creative Cloud and other design platforms.

Deep knowledge of digital marketing channels including SEO, social and web strategy.

Strong project management skills with the ability to prioritize and juggle multiple initiatives.

Analytical mindset - able to interpret data, spot trends and translate insights into action.

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