About EAB
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
Demand Generation Marketing Specialist
EAB is seeking an organized, results-oriented Demand Generation Marketing Specialist to execute outbound, multi-channel marketing campaigns for technology products aimed at helping institutions address some of their greatest challenges. In this role, you will work cross-functionally with Marketing, Sales, Content Marketing, and Research to accomplish goals and objectives.
The position is open to candidates in Washington, D.C., Richmond, VA, or remote candidates in the continental U.S. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year.
Primary Responsibilities:
Partner with various teams (e.g. design, sales, events, research) to execute strategies and drive demand
Summarize best practice research on a variety of topics to share via diverse channels (e.g. email, landing pages)
Write copy that differentiates EAB products in the market and drives conversion across channels (via email, landing pages, social media, etc.). Use an email marketing automation platform to execute campaigns
Manage lists from conferences and other sponsorships, including using Salesforce reports and Excel
Align external data sources with internal data and assign leads to sales territories
Communicate campaign updates with relevant internal stakeholders in a timely manner
Use data and analytics to measure, improve, and report on the performance of demand generation efforts (using metrics such as leads, conversions, and revenue)
Travel periodically to industry conferences and events to engage with partners and prospective partners at exhibit booths, receptions, and support other necessary onsite duties (travel expectations up to 10%).
Basic Qualifications:
Bachelor's degree
1+ years of full-time professional experience in marketing, sales, or a related field
Superb project management skills and the ability to juggle multiple stakeholders and activities
Experience working with a CRM, ideally Salesforce
Strong written communication skills
Flexibility and adaptability to change
Basic experience with Excel
Ideal Qualifications:
Experience using an email marketing automation platform to plan and execute email campaigns, ideally Marketo
More advanced experience with Excel creating pivot tables, VLOOKUP, charts, etc.
Relevant experience in the education or business research industries
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary (base) range for this role is $38,000 - $57,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
