Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
Our Video Services Acquisition organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.
We are seeking a Senior Marketing Lead for our Growth Marketing team to support our marketing department and broader customer acquisition strategy for Sling TV, DISH TV & DISH Latino.
Key Responsibilities:
Develop and execute a cross-channel paid media acquisition strategy across digital display, CTV, OLV, and audio tactics, with a strong emphasis on digitally-native programmatic and direct IO buys
Cultivate strong relationships with external vendor and agency partners, collaborating to manage, execute, and optimize cross-channel marketing campaigns
Optimize monthly and quarterly media budgets for maximum ROI
Provide hands-on management of programmatic media across various DSPs (e.g., The Trade Desk, Yahoo!, Amazon)
Support day-to-day trading efforts for a portfolio of accounts
Continuously optimize campaigns to profitably grow the business and achieve key KPIs, while managing KPI measurement for accurate, best-in-class reporting
Partner with external vendors and agencies to deliver weekly, quarterly, and campaign wrap-up reports to senior leadership
Collaborate with external partners to identify and scale new opportunities
Identify A/B testing opportunities, manage reporting schedules and cadences, and monitor performance to optimize creative, segmentation, and merchandising
Work with cross-functional teams to ensure precise targeting, personalized messaging, optimized landing page experiences, and measurable lift in acquisition, upsell, and retention performance
Unify campaigns with MarTech and AdTech ecosystem to deliver a seamless, conversion-focused customer journey from audience segmentation through offer redemption (e.g. utilizing CDP audience data, 1P/3P data insights, AI, dynamic creative optimization, etc.)
Assist with QA tag and pixel implementation, troubleshooting with IT, Ad-Ops, and external ad-serving platforms
Implement new technology partners, including cross-device tracking, third-party ad verification, and call tracking platforms
Collaborate cross-departmentally to gain product knowledge, develop trading strategies, and derive insights from campaign performance
Partner with internal stakeholders to develop and launch go-to-market media strategies and campaigns across multiple lines of business
Work with creative and brand teams to develop messaging that effectively communicates DISH & Sling's unique value proposition to potential subscribers and upsells current customers
Provide support across other marketing channels (Paid Search, Paid Social, eCommerce, Affiliate, Device & TV) as needed
Skills, Experience and Requirements
Education and Experience:
Bachelor's degree in Marketing, Business, or related field, and a minimum of 5+ years of digital marketing; at least 3 years of programmatic and 2 years of CTV experience preferred
Hands-on-keyboard DSP experience (preferably TTD, DV360, Yahoo and Amazon)
Experience measuring ad effectiveness across web and app ecosystems; MMP experience a plus
Track record of delivering profitable digital marketing results (e.g. ROI, ROMI, ROAS, CPA, CLV)
Skills and Qualifications:
Ability to work effectively and in an error-free manner under tight time constraints
Entrepreneurial mindset, self-starter able to thrive in a dynamic and fast-paced environment
Ability to thrive within the constantly-changing digital landscape, with a finger on the pulse of emerging digital platforms and trends
Ability to use research to understand brands and the competitive landscape and use those learnings to create compelling campaign and creative concepts
Strong analytical skills, both qualitative & quantitative; ability to synthesize, prioritize, and drive results with a high sense of urgency
Visa sponsorship not available for this role
Candidates must be willing to participate in at least one in-person on-site interview.
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. U.S. Citizenship is required for certain positions. EEO is the law.
At EchoStar, you have the right to request reasonable accommodations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact careers@echostar.com. This contact information is for accommodation requests only; you may not use this contact information to inquire about the status of an application.
