Brand Marketing Manager

ManpowerGroup • United States, United States • 2d ago

Shape the Future of a Global Leader in Tech Talent & Workforce Solutions

ManpowerGroup is seeking a dynamic Brand Marketing Manager to champion our Experis brand in North America. This role leads the development and execution of strategic marketing projects and campaigns that drive business growth, elevate brand authority, and influence how clients, candidates, and stakeholders experience Experis around the world.

You'll bring strategy to life through bold marketing plans, compelling storytelling, and seamless execution, ensuring Experis stands apart as the go-to partner for tech talent and workforce innovation.

What You'll Do

Make an impact by:

Owning the Projects - Develop and execute annual integrated marketing plans aligned to business and go-to-market priorities.

Leading cross-functional collaboration - Partner with business leaders and marketing stakeholders to deliver high-impact initiatives.

Driving thought leadership - Elevate Experis' voice in the market through digital, social, and content campaigns that engage clients and candidates.

Equipping sales to win - Deliver marketing assets, collateral, and storytelling tools that amplify our value proposition.

Building brand authority - Enforce global brand standards, manage visibility across channels, and strengthen recognition at key events.

Measuring what matters - Track KPIs, analyze results, and optimize performance to maximize ROI.

A Day in the Life

Shaping marketing strategy and refining campaigns for stronger business impact.

Project Managing: Oversee the development and execution of marketing campaigns, from concept creation to final delivery. This involves working with external agencies and/or internal teams.

Leading brainstorms with creative, content, and digital teams to bring new ideas to market.

Reviewing content across channels - from social to web to email - to ensure brand consistency and quality.

Stakeholder Communication: Updating stakeholders, such as executives or sales teams, on marketing progress and results.

Partnering with executives and sales teams to align initiatives and report results.

Managing budgets and resources to ensure every campaign delivers measurable value.

Looking ahead - planning the next wave of innovative, integrated campaigns.

What You'll Bring

7 years of marketing experience (brand, product, or integrated marketing); agency or services experience a plus.

Bachelor's Degree in marketing/business or related field strongly preferred.

Proven track record in strong project management and execution skills

Strong ability to translate complex solutions into compelling messaging and campaigns .

ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.

A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.

Reasonable accommodation during the interview process can be provided. Contact talentacquisition@manpowergroup.com for assistance.

Job: Marketing/Product

Organization: ManpowerGroup

Title: Brand Marketing Manager

Location: United States

Requisition ID: 0033594

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