Lead Technical Marketing Manager

Citrix Systems, Inc. • Darbydale, OH • 1d ago

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.
We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.
Are you one of us? We're looking for a Lead Technical Marketing Manager who can help us articulate our wider technology architecture, and show the technology practitioner how Citrix solves their technical challenges, focused on our virtual apps and desktops portfolio.
Job Description/Responsibilities:
Support Citrix platform architecture initiatives, specifically with our virtual apps and desktop products and capabilities.
Adept at positioning virtual apps and desktop technologies and capabilities within the wider technology infrastructure landscape.
Develop and deliver technical marketing content including whitepapers, solution briefs, technical blogs, demos, webinars, and other assets.
Leads the inception and development of technical proof points and use cases that demonstrate the value of our virtual apps and desktops solutions.
Represent the company as a technical expert at industry events, on webinars, and in communities to build brand credibility and trust among practitioners.
Work closely across the wider marketing teams to support product launches, sales training, and field readiness.
Collaborate and align across product management, sales, and marketing teams at a program and initiative level
Deep knowledge of virtual apps and desktops integration and interoperability, at a technical solution level.
Leads the virtual apps and desktops practitioner narrative at technical events, roundtables, or webinars
Required Experience/Skills:
7+ years of experience in technical product marketing or solutions marketing roles. Other marketing roles will not be considered.
Expert knowledge of virtual apps and desktop technologies at a deep technical implementer level.
Ability to work autonomously across a number of different projects.
Strong written and verbal communication skills with the ability to create clear, concise, and engaging messaging and content.
Strong cross-functional collaboration skills across disciplines.
Solid understanding of marketing principles and best practices.
Demonstrated experience in developing impactful marketing strategies and programs.
Experience preparing for and presenting to technical audiences.
Strong business rigor skills of program development, management, analysis and reporting.
Optional Experience/Skills:
Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus.
Adjacent technical skills in security, automation, or networking.
Solid knowledge of software product development processes.
A passion for technology and understanding of the enterprise software landscape.
About Us:
Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do

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