Head of Market Insights

Zoom • Charleston, WV • 1d ago

What you can expect

The Head of Market Insights position is a hands-on leadership role within Zoom's PSI (Product Solution & Industry) Marketing team. This role will support our vision to "Lead strategic positioning and market insights to accelerate customer awareness, adoption, and value realization of Zoom innovations through a Brand-to-Demand Marketing model."

About the Team

Zoom is the leader in modern enterprise video communications with a reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.

Responsibilities

Building High-Performance Team: Lead, develop, and mentor a diverse team of 5 insights professionals, fostering growth and excellence in market research and analytics

Setting team priorities, allocating resources, and ensuring alignment with business objectives across all insights initiatives

Building and maintaining strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to gather market insights and positioning feedback

Coordinating executive briefings, product demos, and strategic sessions while tracking analyst research to inform product and marketing strategy

Owning and executing comprehensive win/loss analysis to understand customer decision drivers and opportunities to improve win rates

Designing market research studies, customer surveys, and leverage commissioned research to identify market opportunities and trends

Partnering with Product Innovation teams on Jobs-to-be-Done frameworks and product-market fit validation

Conducting Total Addressable Market (TAM) analysis, customer segmentation, and identify emerging trends that impact Zoom's strategy

Developing KPIs and measurement frameworks to track program effectiveness and market share progression

Transforming complex market data and customer feedback into clear, actionable recommendations for executive leadership

Working closely with Brand Strategy and Demand Generation teams to ensure insights inform campaign strategy and execution

Providing market insights and customer research to support sales effectiveness and product roadmap decisions

What we're looking for

7-10 years of experience in market research, analyst relations, or strategic insights roles, with 3+ years in people management

Track record of building and leading high-performing teams while remaining hands-on with strategic initiatives

Show demonstrated understanding of B2B technology markets, SaaS business models, and enterprise software ecosystems

Have proven experience designing and executing primary research studies, surveys, and market analysis

Have excellent written and verbal communication skills with ability to present complex insights to executive audiences

Salary Range or On Target Earnings:

Minimum:

$126,500.00

Maximum:

$276,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

08/26/25

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment?

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

LI-Remote

Zoom

Go to Apply

Share this job

Similar Jobs

Principle, Financial Planning & Analysis, CenterWell

Humana • Charleston, WV • 21h ago

Finance, Accounting & Banking

Become a part of our caring community and help us put health first About CenterWell CenterWell creates experiences that put patients at the center. As the nation's largest provider of senior-focused primary care, one of...

21h ago

Go to Apply

AI Specialist - Insurance Industry

Teradata • Charleston, WV • 1d ago

Finance, Accounting & Banking

Our Company At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, an...

1d ago

Go to Apply

Community Connect Account Manager

Intermountain Health • Charleston, WV • 1d ago

Management & Administrative

Job Description: As a Digital Services Manager at Intermountain Health, you'll be responsible for the research, planning, execution, successful delivery, and ongoing product ownership of projects and digital channel acti...

1d ago

Go to Apply

Monetization Marketing Manager

Zoom • Charleston, WV • 1d ago

Management & Administrative

What you can expect We seek a strategic, data-driven Lifecycle Marketing Manager to lead monetization initiatives that boost revenue, customer lifetime value, and business performance through cross-functional collaborati...

1d ago

Go to Apply

Account & Relationship Management Specialist - National Account Manager

Wolters Kluwer • Charleston, WV • 1d ago

Management & Administrative

LOCATION: Remote U.S. (Eastern time zone or Central time zone candidates are preferred; other candidates will be considered) OVERVIEW As an Account & Relationship Management Executive, you will manage a portfolio of...

1d ago

Go to Apply

Medicaid State Technology Lead

Humana • Charleston, WV • 1d ago

Hospital & Medical

Become a part of our caring community and help us put health first The State Technology Lead understands departmental and IT organizational strategy and operating objectives, including their linkages to related areas. Th...

1d ago

Go to Apply

Sr. Subcontracts Administrator (Remote)

GovCIO • Charleston, WV • 1d ago

Legal & Paralegal

Overview GovCIO is seeking a Subcontracts Administrator III (Specialist) to join our team-oriented, customer-focused Subcontracts and Procurement Team. GovCIO is a full-service information technology and enterprise servi...

1d ago

Go to Apply

Full Time - CDL Delivery Driver

Lowe's • Charleston, WV • 1d ago

Retail & Hospitality

Essential Functions: Customer Service -Provides SMART customer service at all times through the daily execution of Lowe's customer service policies, procedures and programs -Seeks out customers to understand his/her need...

1d ago

Go to Apply

Senior Manager, Finance (Remote)

CBRE • Charleston, WV • 1d ago

Finance, Accounting & Banking

Senior Manager, Finance (Remote) Job ID 233466 Posted 15-Aug-2025 Service line PJM Segment Role @type Full-time Areas of Interest Accounting/Finance, Project Management Location(s) Remote - US - Remote - US - United Stat...

1d ago

Go to Apply

SAP - Finance Senior - Consulting - Location OPEN

EY • Charleston, WV • 1d ago

Finance, Accounting & Banking

Location: Anywhere in Country At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.