Manager, Marketing

Arab Community Center for Economic and Social Serv • Dearborn, MI • 3h ago

Manager, Marketing

Department: Marketing & Communications

Location: Dearborn, MI

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Job Title: Manager, Marketing

Job Status: Full-time

Job Summary: Under general supervision the Manager of Marketing will lead marketing efforts for the organization. This role involves a blend of strategic planning, team leadership, market research, and creative execution and plays a pivotal role in bridging the gap between the organization-s offerings and its target audience. This role will drive awareness and engagement for departmental key areas of focus, and other key elements needed. The Manager of Marketing will enhance department visibility, highlight organization impact, and build brand cohesion across programs by partnering closely with program leads and serve as a bridge with the ACCESS Marketing & Communications team.

Essential Duties and Responsibilities:

Partner with Marketing & Communications leadership to define marketing priorities, strategies and establish measurement requirements for assigned department

Develop integrated marketing plans across owned and earned channels that support department

Collaborate actively with program leads to define goals and execute marketing plans, tailoring initiatives to meet each program-s unique needs

Drive end-to-end campaign orchestration, from brief creation through creative execution and performance measurement, ensuring seamless cross-functional communication

Function as a brand steward for department, effectively telling and teaching the brand story, and ensuring consistent representation across all platforms

Develop brand guidelines and ensure adherence across the organization

Oversee marketing for key department events-including conferences, advocacy days, and community-building activities-ensuring cohesion in messaging and alignment with brand values

Oversee the creation of all marketing materials, leveraging ACCESS resources

Manage third-party resources and relationships, as needed, to support the department-s marketing goals

Collaborate with the design team to create engaging and visually appealing promotional content

Monitor and report on Key Performance Indicators for all initiatives, providing actionable insights that inform future strategies

Collaborate with ACCESS and department teams to identify and cultivate creator and media partnerships that expand awareness of the department-s work and impact

Partner with department program leaders and community members to create compelling content that highlights department-s mission, achievements, and community impact

Work with organization-s social and creative resources to develop content that highlights department-s mission, success stories, and contributions to the community

Operate standard office equipment and use required software applications, including Microsoft Office

Perform other duties and responsibilities as assigned

Knowledge, Skills, and Abilities:

Knowledge of:

Latest trends and best practices in marketing

Client relationship management

Strong understanding of market research, data analysis, and consumer behavior

Non-profit, community-focused, or advocacy work is a strong plus

Familiarity with Arab American communities a plus

Proficiency in Arabic is a plus

Skill in:

Communication and collaboration skills, with the ability to work effectively within a small team

Strong project management and organizational abilities

Creative thinking and problem-solving skills

Ability to work under pressure and meet tight deadlines

High level of attention to detail and accuracy

Critical thinking and problem resolution

Identifying target audiences and creatively devising and leading marketing campaigns that engage, educate and motivate

Ability to:

Take a project from concept through to execution with minimal oversight

Maintain ACCESS brand integrity throughout all work performed

Juggle multiple projects and meet deadlines in a fast-paced environment

Partner with other functional areas to accomplish objectives

Attention to detail, while maintain a -big picture- orientation

Work independently as well as collaboratively within a team environment

Educational/Previous Experience Requirements:

Minimum Degree Required:

Bachelor-s degree

Required Disciplines:

Marketing, Communications, Public Relations, or a related field

~and~

At least 3-5 years of experience in marketing or communications. Demonstrated success in developing and executing marketing strategies and campaigns

Any equivalent combination of experience, education and/or training approved by Human Resources

Licenses/Certifications:

Licenses/Certifications Required at Date of Hire:

None

Working Conditions:

Hours: Normal business hours, some additional hours may be required

Travel Required: None generally required; Local, in-state, national, and international travel, up to 10%.

Working Environment: Climate controlled office

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