Associate Director of Marketing and Sales Enablement

OneMain Financial • Baltimore, MD • 1d ago

We're seeking an Associate Director of Marketing and Sales Enablement to lead strategic programs that empower our sales teams-delivering lifecycle marketing plans, tools, branded materials, coaching content, and more to drive business growth and elevate the customer experience.

This hands-on, cross-functional role supports both our fast-growing auto dealer purchase program and our extensive personal loan branch network. The ideal candidate is a B2B marketing pro who thrives in sales and marketing partnerships and has a sharp eye for retail branding.

In the Role:

Lead targeted marketing and lifecycle campaigns that attract, onboard, and retain dealer partners. Collaborate across teams -- working closely with marketing and communications channel owners-to deliver personalized, data-driven communications that deepen engagement and build long term value.

Develop and continuously refine pitch decks, one-pagers, FAQs, and messaging frameworks that clearly articulate the value of our auto purchase program to dealer partners.

Equip the sales team with targeted tools and resources for every stage-from initial outreach and re-engagement to closing, onboarding, and dealer activation.

Oversee the selection and distribution of branded merchandise and relationship-building materials that keep OneMain top of mind with dealers.

Manage end-to-end trade show strategy-from pre-event outreach to coordinating on-site engagement and post-event follow-up. Deliver compelling, on-brand assets and equip the sales team to build meaningful dealer relationships and convert interest into pipeline.

Support onboarding and ongoing learning for sales reps through training content and enablement resources that accelerate ramp-up and performance.

Gather feedback from the field to optimize messaging and tools, translating business needs into clear, actionable enablement strategies.

Branch Network Responsibilities:

Optimize in-branch signage and collateral across 1,300 locations to highlight customer testimonials, product messaging, and review capture-enhancing visibility and trust.

Collaborate with marketing and training to deliver tools, best practices, and activation campaigns that elevate sales conversations and create standout customer experiences.

Develop engaging educational content that helps team members embody OneMain's mission-featuring real customer stories, team insights, and values-driven messaging.

Requirements:

Experience in auto financing or related, with a strong understanding of auto dealer and lender processes and relationships.

5-8 years in B2B marketing and sales enablement, ideally with an MBA or relevant bachelor's degree or equivalent years of experience.

Ability to manage complex projects, distill information for sales teams, and communicate clearly across all levels of the organization.

Proven success leading marketing campaigns from brief through launch, collaborating with creative and cross-functional partners.

Skilled in using digital, print, email, events, and other channels to drive engagement and results.

Strong interpersonal skills with the ability to influence stakeholders and partner effectively with sales, product, and customer support leaders.

Highly organized, adaptable, and able to manage multiple fast-paced projects with confidence.

Proficient in Microsoft Office, with the ability to craft compelling presentations that drive alignment and action.

Location: Baltimore, MD

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:

Health and wellbeing options for team members and their dependents

Up to 4% matching 401(k)

Employee Stock Purchase Plan (10% share discount)

Tuition reimbursement

Continuing education

Bonus eligible

Paid time off

Paid volunteer time

And more

Baltimore, MD Target base salary range is 125,000-155,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

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