Marketing CRM Consultant

First Horizon Bank • Memphis, TN • 9h ago

Description

Location: On-site in Memphis, TN; Charlotte, NC; New Orleans, LA; Raleigh, NC; Birmingham, AL; Atlanta, GA; Miami, FL.

Summary of position:

The Marketing CRM Consultant is a member of the Marketing and CX organization, reporting to the VP, Marketing Delivery, Data, and Support. The Marketing CRM Consultant will be responsible for working with associates in the Marketing organization to design, deliver and support solutions built on Salesforce CRM (Financial Services Cloud) to enable Marketing programs and campaigns. This role involves working closely with integrated marketing leads, project managers, data analysts and Salesforce developer squads to deliver Salesforce solutions that align with business objectives. This candidate will also work with Salesforce product owners to maintain product backlogs, prioritize user stories, and ensure the timely enablement of our programs and campaigns.

Required Qualifications:

Bachelor's Degree in MIS, Marketing, Computer Science or a related field or an equivalent combination of education, training, and experience

Minimum 3-5 years of demonstrated experience

Banking / Financial services experience strongly preferred

Roles and Responsibilities:

Collaboration: Work closely with Marketing team members to gather and document requirements, ensuring that the platform meets their needs.

Feature Development: Work with product managers to translate business requirements into user stories for the development team and oversee the development and implementation of new features.

Functional Demos: Demonstrate features and functionality that enable campaigns to business partners.

Quality Assurance: Ensure that all Salesforce implementations meet quality standards, are tested thoroughly, and are delivered on time.

User Training: Coordinate and provide training to users on new features and functionalities within Salesforce.

User Support: Provide end user support and education for any issues that arise, be on point to drive resolution and function as an escalation point.

Compliance & Security: Ensure that Salesforce implementations comply with company policies, industry standards, and data security regulations.

Related Qualities:

Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.

Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner.

Demonstrated ability to work independently while taking initiative and accountability for achieving results.

The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.

Enjoys new challenges and has a growth mindset.

Must champion the importance of the quality and accuracy of data and information leveraged by our customers and banking partners.

Important Knowledge and Skills:

Marketing Campaign Management - demonstrated understanding of the application of Marketing campaigns across channels, including offer and incentive-based programs.

Salesforce.com - Salesforce CRM (Financial Services Cloud, Sales / Service Clouds, Marketing Cloud) - certified Admin and/or Product Owner would be a plus.

Automation and Orchestration:

Salesforce Marketing Cloud, Journey Builder, Salesforce Loyalty Cloud and related capabilities are a plus.

Alteryx Designer

Banking and Financial Services: Domain knowledge related to consumer and commercial banking, customer journeys, customer experience (CX).

Education Required:

College Graduate and/or Job Experience Equivalent

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/\_https:/www.firsthorizon.com/\\;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Facebook (https://www.facebook.com/FirstHorizonBank)

X formerly Twitter

LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Go to Apply

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