Marketing Coordinator

NASCO • Lansing, MI • 12h ago

Overview

The Marketing Coordinatorisadynamic,creativeand organized individualwhohasa zest for creating compelling marketing messaging, executing awe-inspiring events, and analyzing the effectiveness of those efforts.

This person will bea key memberof the Marketing team, providingsupportto the teamthrough the execution ofmarketing strategies,events,campaignsand key messages. The Marketing Coordinatorisa creative thinker with excellent communication skills and a passion for marketing. Theywillbe responsible forplanningandexecuting marketingcampaignsand events,developing content,analyzing the performance ofmarketingefforts, conducting market research, and communicatingtotheirmanager onthestatus of projects and initiatives.

Responsibilities

Assistsin the planning,coordination, execution,andtracking of marketing programs,such as email campaigns, event planning, social media presence, or content marketing

Coordinatesproduct, event, or content marketing campaigns, including copy, graphic design, scheduling, testing, and database management

Collaborateswith the content team to develop compelling and engagingcontent for various marketing channels,including blog posts, social media posts, email newsletters, and website content,ensuring consistent brand voice

Managesandmaintainsthe company's social media profiles and presence, including scheduling posts, responding to comments, andmonitoringengagement metrics

Evaluatesand monitorscampaign performance on an ongoing basis by analyzing key metrics andcreating comprehensivereportsto be shared with the marketing team on a regular basis

Project manages and coordinatesmarketing events(tradeshows, conferences, meetings), includinglogistics,scheduling, promotion,managing and reporting on registrations, vendor coordination,contract negotiation, and follow-up activities

Collaborateswith cross-functional teams, including sales, product, and design, to ensure alignment of marketing efforts

Conductsmarket research and competitor analysis toidentifytrends, opportunities, and best practices in the industry

Qualifications

Required Knowledge, Skills, and Abilities :

Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

Demonstrated ability to be creative in concept, writing, and design

Solid interpersonal skills to appropriatelyrepresentthe department and the company as a whole

Project management experience,as well asorganization and time-management skills for jugglingnumeroustime-sensitive projects simultaneouslywhile producing quality results

Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

Exceptional attention to detail

Self-starter,able to independently move projects forward, prioritize tasks, and meet deadlines

Abilityto analyze metrics and create reports

Working knowledge of standard office programs and other standard programs used in the performance of this role

Experience:

1+ years of experience in marketing, internship experience considered

Required Training , Certification and Education:

Bachelor's degree in business administration, marketing, communications, or a related fieldor equivalent experience

Working Conditions:

Location: Home office/Remote

Must use a computer for long periods of time with some walking, standing, bending, stooping or carrying light objects

Travel: Flexibility to travel approximately 20% - 40% of the time

Occasional weekend and evening availability during deployment and maintenance-window-oriented events

Benefits Overview

At NASCO, we trust our workforce to be fully remote, working from their home . This benefit offers significant, personalized outcomes for each associate including work/life balance, savings on commuting, work clothing, and increased time to spend on personal activities.

Our full benefit package is designed to support the physical, mental, and financial health of our associates. We offer:

Physical and Mental Health Benefits

Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans

Telehealthcare - for Medical and Behavioral visits

Generous PTO with buy/sell options

9 Company holidays, a floating day off, and a day off for volunteering

Employee Assistance Program

Wellness program - earn insurance discounts or credit towards health-related items

Financial Health Benefits

401K Plan with employer matching contributions

Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses

Bonus and Recognition programs

Tuition Assistance

Consultation with financial planner

Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available

Group Discount programs - mobile, technology services, etc., to help you save money

Other Benefits

E-Learning - Comprehensive and current library of e-learning and performance support assets, available on demand and at no cost

NASCO is an Equal Opportunity Employer/veterans/disability/race/color/religion/sex/sexual orientation/gender identity/national origin. Must have legal authority to work in the US.

We will not accept applicants that use AI when answering the screening questions. Applicants who use AI to answer any questions or to complete their application will not be considered for employment.

Location US-Home Office/ Remote

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