MarTech / Go to Market Ecosystem Technical Product Architect
This role sits at the intersection of AI, content systems, product engineering, and go-to-market strategy. You will play a critical role in shaping how complex platform capabilities, AI models, and real-time customer engagement systems are documented, communicated, and adopted across the business.
This isn't documentation-as-usual. You will be helping to codify the future state of our Marketing Operating System (Marketing OS)-an AI-powered, real-time, omnichannel platform designed to deliver human-centered experiences at scale.
Key Responsibilities
Define and maintain strategic capability roadmaps across MarTech platforms, including CMS, DAM, CDP, and Adobe Journey Optimizer (AJO), documenting evolution paths, dependencies, and maturity trajectories.
Translate go-to-market (GTM) needs into technology investment priorities and platform milestones, capturing both technical and business @context in roadmap and planning artifacts.
Partner across Product, Engineering, and Marketing to manage interlocks, ensure alignment, and document end-to-end workflows, enablement materials, and system designs.
Create and manage executive-ready materials that align vision, capability maturity, and platform delivery timelines, translating complex concepts into digestible visual and written content.
Write, organize, and maintain comprehensive technical documentation across CMS, DAM, CDP, campaign orchestration, and AI-enabled personalization platforms.
Document core capabilities of Marketing OS, including GenAI tooling, real-time personalization, modular content delivery, and feedback-driven optimization systems.
Maintain a centralized knowledge system that aligns platform features with business outcomes, campaign operations, and governance playbooks.
Produce onboarding guides, taxonomy and metadata standards, architecture diagrams, and operational runbooks for internal stakeholder enablement.
Qualifications
5-10 years of experience in technical writing, product documentation, or platform strategy roles within enterprise technology or marketing organizations.
Deep understanding of MarTech platforms, especially Adobe Experience Cloud (AEM, RTCDP, AJO, ACC v8), content and asset management systems, and campaign orchestration tools.
Experience documenting AI/ML concepts, personalization architectures, and real-time decisioning is highly preferred.
Demonstrated ability to write for both technical and business audiences, including engineers, data scientists, marketers, and executives.
Proficient with modern documentation and collaboration tools (e.g., Confluence, Figma, Lucidchart, GitHub, Miro).
Excellent communication skills, with an emphasis on clarity, structure, and strategic framing.
What You'll Support
As part of the team, your work will document and scale the next generation of:
Unified Consumer Data Platforms - real-time identity stitching and segmentation
GenAI Creative Workbenches - content automation, variant generation, and reuse
Personalization Studios - cross-channel orchestration using AJO and internal decision engines
Feedback & Analytics Loops - performance telemetry and optimization frameworks
Agile Marketing Operating Models - scaled campaign pods, governance, and enablement
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to
engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of 22.1 billion.
Get the future you want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job: Functional
Organization: NA APPS LOC PRACTICE
Title: MarTech Product Owner
Location: PA-West Chester
Requisition ID: 080721
Other Locations: US-PA-Philadelphia, US-MS-Philadelphia
