LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, Mountain View, New York or Chicago.
We're looking for a creative, strategic, and data-driven Acquisition Marketing Manager to join our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you'll lead influencer-driven acquisition strategies-leveraging both internal and external voices-to drive awareness, engagement, and ultimately, customer acquisition.
You'll work cross-functionally with content, influencer, and operations teams to build and optimize full-funnel campaigns that inspire businesses to advertise on LinkedIn.
Responsibilities:
Define and execute a strategy to leverage influencers-both internal and external-to drive demand and customer acquisition for LinkedIn Ads.
Manage agency relationships responsible for recruiting, managing, and producing influencer content.
Develop and implement multi-channel campaign strategies, including defining objectives, audiences, messaging, and targeting.
Collaborate with LinkedIn's Content Marketing, Influencer Center of Excellence, and other internal teams to develop and deliver compelling content.
Launch campaigns in partnership with Marketing Operations, ensuring timely execution and alignment with business goals.
Optimize evergreen acquisition campaigns by enhancing high-performing assets and retiring underperforming ones.
Analyze campaign performance, identify key drivers, and implement data-driven optimizations to improve results.
Basic Qualifications:
BA/BS degree or equivalent practical experience.
5+ years of experience managing digital acquisition marketing programs across multiple channels (e.g., email, paid media, web).
3+ years of experience analyzing campaign performance, interpreting metrics, and making data-driven decisions.
3+ years of experience in content marketing and/or influencer marketing focused on customer acquisition.
Preferred Qualifications:
Experience in the Ad Tech or B2B industry, with a strong understanding of digital advertising ecosystems and customer acquisition strategies.
Demonstrated ability to connect marketing strategies to broader business objectives, with a track record of influencing cross-functional initiatives across Product, Sales, and Marketing.
Proven success collaborating with cross-functional teams-including product, sales, and technical stakeholders-to deliver integrated, high-impact marketing solutions.
Ability to manage multiple projects simultaneously in a fast-paced, evolving environment, with a comfort level navigating ambiguity and shifting priorities.
Ability to communicate effectively with executive stakeholders, including Marketing and Sales leadership.
Self-starter with a proactive mindset, strong sense of ownership, and demonstrated leadership in driving initiatives from concept to execution.
Suggested Skills:
Strategic Planning
Full-Funnel Marketing
Campaign Management
Data Analysis & Performance Optimization
Executive Communication
Cross-Functional Collaboration
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include an annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
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