Digital Marketing Specialist

ITW • Kennesaw, GA • 3h ago

Job Description:

Location: Kennesaw, GA (In-Office)

We're looking for a creative, organized Digital Marketing Specialist to help ITW CCE grow by promoting our products online and creating engaging content. You'll manage our website, social media, email campaigns, and support new product launches. You'll also help plan trade shows, create marketing materials, and track results.

What You'll Do

Keep our website up-to-date and easy to use.

Improve search rankings, run paid ads, and build quality links to increase traffic.

Partner with Product Management to launch new products and share their value with customers.

Create and manage email marketing campaigns.

Plan and post social media content (organic and paid).

Coordinate paid ads across industry channels.

Create sales and product materials, working with designers to keep branding consistent.

Design graphics for print and digital use.

Manage product label updates.

Organize trade show materials, displays, and logistics.

Track, report, and analyze marketing results.

What You'll Bring

Bachelor's degree in Marketing or related field.

2+ years in a digital marketing role.

Experience with Adobe Creative Cloud (Illustrator, InDesign, Photoshop).

Knowledge of online advertising tools and Google Ads.

Familiarity with email marketing platforms (like HubSpot).

Strong organization and attention to detail.

Excellent communication skills and a team-player mindset.

Proficient in MS Office (Excel, Word, PowerPoint).

B2B and graphic design experience are a plus.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW

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