Market & Customer Activation Manager

Henkel • Madison Heights, MI • 2h ago

About this position

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit - where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

Drive Customer and Market Activation

Develop and implement integrated marketing strategies that activate demand and strengthen customer engagement in current and fast growing markets.

Lead Regional Campaigns & Innovation Launches

Plan, execute, and oversee our annual regional marketing activities and align with business needs and overall communication plan.

Shape a Modern Content Strategy

Design and drive a cohesive content strategy, leveraging digital platforms and innovative tools to deliver compelling messages to customers, partners, and internal stakeholders.

Measure Performance

Define KPIs, measure performance, and report on the effectiveness of campaigns and initiatives to continuously improve marketing impact.

Support Strategic Events

Align messaging and marketing support for key customer touchpoints, including technology days, innovation forums, and major industry events.

Strengthen Internal Communication and Upskilling

Champion internal communication around innovation and facilitate training and knowledge-sharing initiatives across global teams.

What makes you a good fit

Master's degree in Marketing, Communications, Business or related field

Minimum 4 years of experience in B2B marketing communications, ideally in a technology-driven or industrial environment with cross-regional scope

Strong strategic thinking with hands-on executional ability

Experience with digital content tools and campaign analytics

Excellent communication and stakeholder management skills

Some benefits of joining Henkel

Health Insurance:affordable plans for medical, dental, vision and wellbeing starting on day 1

Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

Career Growth:diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $120,000.00 - $140,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 25084245

Job Locations: United States, MI, Madison Heights, MI

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your accounthere (https://henkel.csod.com/ats/careersite/login.aspx?c=henkel&site=1&lang=en-US&returnurl=~/ux/ats/careersite/1/home/requisition/74974?c=henkel&lang=en-US) to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

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