Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
Job Description
Talent will be hired at a level commensurate with experience.
The Marketing Manager I/II, SKYRIZI PsA HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of SKYRIZI in Psoriatic Arthritis (PsA), a key brand and indication in Rheumatology. Additionally, you will:
Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position SKYRIZI for success now and in the future
Foster positive working relationships with the entire SKYRIZI and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams
Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goals
Key Responsibilities Include:
Show a strong understanding of the patient and HCPs; ensure that all marketing activities align with the target audience's needs
Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference
Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance
Work with internal cross functional groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
Identify problems proactively and conceptualize solutions using creativity and innovation
Effectively track and manage marketing budget for area of responsibility
Consistently manage multiple projects to deliver high-quality work product in a timely fashion
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
Proactively support the sales force through ongoing communications of marketing programs
Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualifications
Basic Qualifications:
Bachelor's Degree in Marketing or Medical/Pharmacology related field
Excellent communication (oral, written, and presentation) and interpersonal skills
Communicate clearly and concisely with several @types and levels of staff and external contacts, both in writing and verbally
Strong planning, project management, and organization skills, attention to detail, execution, and follow-through
Preferred Qualifications:
MBA
Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function
Key AbbVie Competencies:
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
Knowledge of market trends and competitive practices
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ?
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?
This job is eligible to participate in our short-term incentive programs. ?
This job is eligible to participate in our long-term incentive programs?
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. ?
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
