Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Optum Financial is one of UHG's five strategic pillars. We're highly profitable and growing fast - and that's a great place to be from a career standpoint. We are leading the charge on being the most consumer-centric part of this whole of the company. We're also a true innovator: we're creating an entirely new experience for consumers for health and wellness benefits at point of service that's launching soon; we're rapidly growing new lending products for doctors and hospitals that's not been seen before in the market. Our aspirations are big. And we need a leader to match.
We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matters - we want people who know how to do "their thing" really, really well. Experience and the desire to look outside of healthcare is an essential...we want to elevate healthcare to a whole new level and that means you know what greatness looks like in your domain.
We are seeking a highly skilled and motivated Performance Marketing Manager to join our team. This individual contributor role will be responsible for driving lead generation and conversion, performance reporting, conversion rate optimization, campaign optimization, and managing Marketo B2B email journeys. The ideal candidate will have a solid analytical mindset, excellent data analysis skills, and the ability to collaborate with cross-functional stakeholders to support sales objectives and drive pipeline in strategic customer and prospect accounts.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, and partner marketing
Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels
Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth
Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo
Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance
Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending
Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives
Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts
Job Scope and Guidelines:
Sets team direction, resolves problems, and provides guidance to members of own team
May oversee work activities of other supervisors
Adapts departmental plans and priorities to address business and operational challenges
Influences or provides input to forecasting and planning activities
Product, service, or process decisions are most likely to impact multiple groups of employees and/or customers (internal or external)
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
5+ years of experience in performance marketing, digital marketing, or a similar role
Proven solid analytical skills and proficiency in data analysis tools
Experience with Marketo or similar marketing automation platforms
Proven excellent communication and collaboration skills
Ability to manage multiple projects and meet deadlines
Proven knowledge of the latest trends and best practices in digital marketing
Preferred Qualifications:
ABM Strategy Development: Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts
Experience with PPC, SEO, Programmatic, and Retargeting
Familiarity with CRM systems and customer journey mapping
Proven solid project management skills
Functional Competencies:
Identify/Analyze Customer and Business Requirements: Analyze customer behavior, conduct market research, and develop marketing strategies
Develop/Manage/Apply Marketing Strategies: Develop and implement long- and short-term marketing strategies in alignment with business goals
Develop/Implement Marketing Initiatives/Campaigns: Align marketing initiatives with business goals and develop campaign tactics
Develop/Manage/Maintain Relationships: Cultivate relationships with internal and external stakeholders to support marketing efforts
Develop/Manage Marketing Communications/Materials: Develop and deliver marketing materials and ensure alignment with marketing strategies
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
