Director, Digital Relationship Management

Scotts Miracle-Gro • Marysville, OH • 6h ago

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! About Scotts Miracle-Gro : At Scotts, we are passionate about helping everyone express themselves on their piece of the earth. As a leader in the consumer Lawn & Garden industry, we are constantly pushing boundaries and nurturing growth, both for plants and our people. About the role: This pivotal role is responsible for architecting and implementing a comprehensive vision for our CRM and loyalty programs to enhance customer satisfaction, foster loyalty, and ultimately drive significant growth in our 1P consumer base. The ideal candidate will be a data-driven strategist with a passion for understanding the customer journey and a proven track record of leveraging technology to create meaningful and lasting customer relationships. Job Responsibilities -Develop and implement comprehensive digital relationship management strategies focused on customer acquisition, retention, and loyalty through various digital channels (e.g., email, SMS, social media, loyalty program) -Lead and manage the Digital Relationship Management team, providing guidance and fostering a high-performance environment. -Oversee the effective utilization of CRM platforms and other digital tools to manage customer interactions and track performance. -Analyze customer data and feedback to identify trends, opportunities, and areas for improvement in digital engagement strategies -Develop and implement customer segmentation strategies to enable personalized communication and enhance the customer journey. -Monitor and report on key performance indicators (KPIs) related to digital relationship management and provide insights and recommendations for optimization. -Identify and evaluate new digital tools and technologies to improve efficiency and effectiveness of digital relationship management efforts. -Manage budgets, vendor relationships, and negotiate agreements to support CRM and Martech initiatives Skills -Leadership & Management :Proven ability to lead, mentor, and motivate teams, manage cross-functional projects and influence decision-making -Strategic & Analytical Thinking : Ability to develop and execute strategic plans , analyze data to derive actionable insights, and identify market trends and opportunities -Communication & Interpersonal Skills : Excellent verbal and written communication, presentation, negotiation, and relationship-building skills. -Technical Proficiency : Strong understanding and experience with CRM Systems, marketing automation platforms, digital communication tools, and data analytics tools. -Customer Centricity : Deep understanding of customer behavior, needs, and preferences, and a passion for creating exceptional customer experiences. -Project Management : Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. -Problem-Solving & Adaptability : Ability to troubleshoot challenges, provide creative solutions, and navigate change in a dynamic environment. -Collaboration & Cross-Functional Teamwork : Ability to work effectively with various internal teams (Marketing, Sales, IT, etc.) and external partners. -Budget Management : Experience in managing budgets and ensuring cost-effective implementation of digital relationship management initiatives. -Continuous Learning : Commitment to staying informed about industry trends, emerging technologies, and best practices in digital relationship management. Experience: -Complet Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjIwMDA1LjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFw

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