National Account Manager, Workforce Learning Solutions - Rowan Online, Rowan University

Rowan University • Glassboro, NJ • 2d ago

Purpose

Rowan University continues to enhance its educational reach into new areas. Our Workforce Learning Solutions department develops innovative ways to meet students where they are to make Bachelor's degrees possible for more people every day.

We're looking for a National Account Manager to own and grow our relationships with NABTU (North America's Building Trades Unions) affiliates. This is a key role that combines relationship management with strategic recruitment initiatives, focusing on long-term partnership development and student recruitment.

Primary Responsibilities:

Build and maintain strong partnerships with NABTU affiliates across the country. This role functions as the primary point of contact for these accounts, understanding their workforce development needs and positioning our educational programs as the solution. The primary focus is on developing long-term relationships that drive student enrollment and program participation.

Organize, direct and lead recruitment efforts by working directly with union leadership, training coordinators, and members to identify potential students. This often requires presenting our programs at union meetings, trade shows, and industry events, highlighting how Rowan University degrees align with their members' career development goals.

Manage the entire account lifecycle from initial outreach through ongoing relationship maintenance. This includes regular check-ins with key stakeholders, tracking enrollment metrics from each union, and identifying opportunities to expand our partnership.

Collaborate with internal teams including admissions, marketing, and program leadership to ensure Rowan is meeting the specific needs of union members. This requires gathering feedback from NABTU partners and helping shape how our programs evolve to better serve this audience.

The success of the National Account Manager is tracked through a performance dashboard that focuses on relationship strength, recruitment results, and account growth.

Relationship Health

Number of active NABTU partnerships maintained

Frequency of touchpoints with key stakeholders

Partnership satisfaction scores or feedback ratings

Recruitment Performance

Student enrollments generated from NABTU accounts

Conversion rate from initial contact to enrollment

Number of recruitment events attended or presentations given

Account Growth

New NABTU affiliate partnerships established

Expansion within existing accounts (new programs, additional locations)

Revenue or enrollment growth from your account portfolio

Pipeline Development

Qualified leads in the pipeline

Response rates to outreach efforts

Meeting-to-enrollment conversion rates

Typical Activities Include:

Landing & Expanding Relationships: Conduct meetings with NABTU-affiliated unions to establish and grow education partnerships. Focus on nurturing relationships with both new and existing partners.

Regular Engagement with POCs: Meet regularly (minimum quarterly) with established Points of Contact (POCs) to ensure continued partnership success and explore new opportunities for collaboration.

Recruitment & Extended Enrollments: Drive student recruitment through effective relationship management, with a focus on generating extended enrollments and engaging partners in recruitment activities.

Strategic Outreach: Focus on personalized outreach to union leadership, including presidents, district leaders, business managers, and council leaders, to maintain and expand existing partnerships.

Collaboration with Engagement Teams, Admissions and Student Success: Work closely with Engagement teams, Admission and Student Success team to ensure a seamless handoff of qualified leads and alignment with Event Engagement (EE) personnel for recruitment-focused activities.

Essential Competencies:

Strong relationship-building skills with the ability to connect with union leadership and members. Experience in account management, business development, or sales roles where you've managed key partnerships.

Understanding of the skilled trades industry and union culture is highly preferred. This role requires someone who can speak the language and understand the unique challenges facing today's building trades.

Excellent communication and presentation skills. The NAM will represent our organization at high-level meetings and industry events, so candidates must be comfortable speaking to groups and building credibility quickly.

Self-directed work style with strong project management abilities. This role does not include direct reports, and will be managing multiple accounts and initiatives simultaneously.

This role requires travel to meet with union partners and attend industry events nationwide.

Salary Information:

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is $90,000 to $105,000. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations.

Benefits:

For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).

For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/

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