Digital Marketing Coordinator
Department:Marketing
Location:Burlington, MA
About the Wellness Pet Company
The Wellness Pet Company crafts and produces premium pet food, treats, dental chews, and supplements. We believe that premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Do you spend hours every day scrolling on TikTok and Instagram Reels? Do your friends and family consider you a TikTok expert? Do you have a passion for content creation and producing your own version of the latest social media trends? Do you wish you could pet dogs while you work?If you answered yes to all the above, Wellness Pet could be the place for you!
Our Team is based out of our office in Burlington, Massachusetts, where we work in-office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.
What You-ll Accomplish
We-re looking for a social media obsessed, TikTok savvy Digital Marketing Coordinator (who also happens to love pets) to join our team. In this role, you-ll lead the charge in growing our social media presence by producing edgy and on-trend TikTok content, managing the content calendar for our @wellnesspetfood social media accounts, acting as a core member of the Wellness Integrated Marketing Team in supporting all digital marketing efforts and engaging with our audience of pet parents through gold-star community management. You-ll manage the continued growth of our TikTok account which has quickly amassed over 400k followers, the largest follower base in the pet industry. This role will work closely with our Integrated Marketing Team and play a key role in our organic efforts, bringing the Wellness- brand to life through compelling social media content and visual storytelling, particularly through video content. Specifically, you will:
Manage the creation, development, and execution of social media content calendars across all Wellness accounts for North America (includes @wellnesspetfood on TikTok, Instagram, Threads, X, Facebook, YouTube and LinkedIn)
Own and manage community engagement across all social platforms
Inform the team of trending and pop culture related content to produce creative assets that speak to Gen Z. Monitor social trends (particularly on TikTok), design tools, and applications to suggest and develop entertaining content that brings the Wellness brand personality to life
Analyze and report on social media results, current trends and audience preferences; calculate customer acquisition costs, prepare reports and communicate cross-functionally in order to optimize performance
Support influencer marketing efforts, namely the coordination and inclusion of influencer content in monthly content calendars
Facilitate and manage brand collaborations on social media
Support logistics for People & Engagement events at Wellness Pet and own the development of content and communications to our audience on LinkedIn
Assist with email marketing communications
Participate in the ideation process and implement new programs to develop brand awareness, like promotions and competitions
Support our amazing customer marketing teams, including distributing top performing social content to current retail customers through our online interface
Monitor and curate the user-generated content feed on wellnesspetfood.com
Who We-re Looking For:
Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:
Always starts with the consumer
Is dedicated to doing it right the first time
Brings their best every day
Has an -all-in- mindset
Embraces the hard things and does them right away
Owns their outcomes
Gives back to their community
In addition, for this specific role, we need someone who:
Is a content creation expert who has professional experience producing video content for TikTok and Instagram Reels. We need someone who is a passionate and active social media participant, both personally and professionally, across all major social channels, including TikTok, Instagram, Threads, X, YouTube and Facebook. If you are a social media wizard, have a passion for all things pets, love wearing many hats, creating inspiring content, testing new platforms and features, and engaging with audiences, we-d love to hear from you!
Here-s what else we-re looking for from candidates:
BA or BS in Marketing, Digital Marketing, Social Media, Communications, Journalism or equivalent work experience
At least 1-3 y ears of related experience on TikTok, Instagram Reels, Instagram Stories, and Threads: Building social content, managing content-centric communities, creating and editing unique and entertaining video content
Able to demonstrate their creativity and share examples of how they think outside of the box
Can share examples that highlight 0-superior social media knowledge, including posting strategies, platform capabilities and the social landscape (particularly a deep passion for TikTok and Instagram, as well as Threads, X, YouTube, Facebook, LinkedIn).
Commitment to engaging storytelling and a strong sense of initiative
A community builder with a paw-sitive attitude- you love engaging with people and pets alike, and you understand how to connect with an audience, using insights to deliver more of what your audience wants
Can be responsive to the unpredictable 24/7 nature of social media and the digital space
Able to work in our Burlington office Monday-Thursday, remote on Fridays as well as be available for off-schedule and off-site commitments as required
Please include links to samples of social posts you've created with your resume submission*
Why Work for Wellness Pet
We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and Professional Development. More information about our benefits can be found on our website.
The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
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