brand Marketing Director

Robert Half • Miami, FL • 1d ago

Description

?We're seeking an experienced Brand Marketing Director to lead the development and execution of integrated marketing strategies that elevate brand awareness, drive audience engagement, and support business growth. This role will serve as a key leader across cross-functional teams, overseeing brand storytelling, campaign strategy, creative development, and go-to-market execution.

Responsibilities:

Define and evolve the brand vision, positioning, and voice across all platforms and customer touchpoints.

Develop and lead strategic marketing plans that support product launches, campaigns, and brand initiatives.

Oversee the creation of high-impact marketing content and visual assets, ensuring alignment with brand guidelines.

Manage external creative and media agencies to deliver best-in-class work on time and on budget.

Collaborate closely with product, sales, PR, and digital teams to ensure integrated brand alignment.

Use market research, trends, and performance data to inform brand strategy and optimize campaigns.

Build and manage a high-performing marketing team, fostering collaboration, creativity, and accountability.

Maintain brand consistency while identifying opportunities for innovation and differentiation.

Manage the brand marketing budget, ensuring effective allocation of resources.

Requirements

Requirements:

7+ years of brand marketing experience, including at least 3 years in a leadership role.

Proven success developing and executing brand strategies across multiple channels (digital, print, social, events).

Strong background in storytelling, creative direction, and campaign management.

Experience working with in-house teams and external partners (agencies, freelancers, vendors).

Excellent communication, presentation, and leadership skills.

Familiarity with analytics tools and ability to translate insights into actionable strategies.

Background in [insert relevant industry: e.g., real estate, CPG, fashion, hospitality] is a plus.

Preferred Qualifications:

Bachelor's degree in Marketing, Communications, or a related field; MBA or equivalent experience preferred.

Experience in fast-paced, high-growth environments.

Proficiency in tools such as Adobe Creative Suite, Google Analytics, HubSpot, or similar platforms.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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