Job Title: Director of Marketing
Department: Marketing
Reports To: General Manager
FLSA Status: Exempt
License: Class III
Closing date: Open Until Filled
Job Summary: The Director of Marketing serves as a dynamic, positive leader, fostering teamwork, employee morale, motivation and open communication while managing the operation of the Marketing Department. This position will be responsible for the successful overall direction and management of all activities in relation to the guest service, ensuring effective promotions, special events, as well as maintaining good public relations.
Essential Duties and Responsibilities:
Exhibits a friendly, helpful and courteous manner when dealing with our guests and fellow associates, providing exceptional guest service.
Communicate in a pleasant, friendly and professional manner at all times.
Responsible for consistently improving the guest experience at the Akwesasne Mohawk Casino Resort
Develop, implement and maintain a targeted casino customer base, establishing strategies and production standards for the accomplishment of objectives.
Ensure performance and profit objectives for short and long-term goals are met.
Prepare and execute all special/promotional events and determine the targeted database selection for events.
Review analysis and identifies promotions/events scheduled for the casino customer base to ensure targeted markets are maintained.
Coordinate with Player Development for effective database marketing such as direct mail pieces, player tracking and slot club promotions.
Oversees Player Development area to coordinate and implement player programs.
Maintain tiered player's club.
Direct and monitor all marketing analysis for accuracy and reports pertinent information to the General Manager.
Must be well versed and experienced in campaign management, Profit and Loss statements, budget and market plans.
Prepare accurate and informative marketing reports, plans, conclusions and recommendations to present at weekly team meetings.
Works with all departments to promote the Akwesasne Mohawk Casino Resort.
Director is responsible for developing and coordinating programs to attract mid to high limit players and host such guests to ensure guest satisfaction and repeat visits.
Responsible for developing and maintaining a player base tracking system to ensure quality player data is input and output for all marketing purposes.
Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
Attend all necessary meetings.
Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour 7-day week schedule.
Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
Coordinate with Advertising Manager to analyze customer data base and makes recommendations for direct mail campaigns, ensuring ADT (Average Daily Theo) tier levels receive correct offer incentives.
Analyze customer database for; demographics, spend, revenue, profitability, frequency, recency, past dues, in-actives, and make recommendations to increase visitations and spend.
Must be able to quantify all expenditures with pro-formas, and compare to actual results. Must be very experienced with financials, and able to fully understand and explain.
Strong computer abilities in Microsoft Office (Excel, Word, and Outlook) are essential. Knowledge of IGT Advantage, and other data base programs are extremely helpful.
Ability to read, analyze and interpret complicated documents, such as technical journals, financial and statistical reports and legal documents with an ability to respond to complaints from customers, regulatory agencies, or members of the business community. Ability to present information to top management, public groups and/or Akwesasne Mohawk Casino LLC Board.
Ability to define problems collects data, establish facts, and draw valid conclusions and provide solutions.
Must demonstrate leadership, fairness, and sensibility to the customers and employees.
Successful candidate must be an experienced, results oriented, and hands-on professional.
Other duties as assigned by the General Manager.
Supervisory Responsibilities : The Director will carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsible for the overall management of the Advertising Manager, Digital Media Coordinator, Direct Mail Specialist, Graphic Designers and Database Manager/Analyst. This position also oversees the Player Development Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Education/Experience:
Bachelor's Degree in Marketing, Business, Hospitality Management or related field required.
Master's Degree preferred, but not required.
Ten years' experience in the gaming industry with a minimum of five years in marketing management on a director/manager level in a leadership role.
Language Skills and Reasoning Ability:
Must possess excellent communication skills.
Ability to write routine correspondence and to speak effectively to the public, employees and customers.
Must have the ability to deal effectively and interact well with the customers and employees.
Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.
Physical Requirements and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.
Must be able to stand, walk, and move through all areas of the casino.
Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees and members of the business community in all situations.
NATIVE PREFERENCE: The Mohawk Gaming Enterprise utilizes a Native American preference policy in hiring, training, and promotion. When there is a job opening or training opportunity, the Gaming Enterprise will evaluate all candidates for the position and will select the most qualified candidate. In the event two or more candidates meet all of the job requirements and have substantially similar qualifications, the Gaming Enterprise will utilize the preference policy to make the final determination on who will be offered the opportunity or position. When preference is utilized, first priority will be given to enrolled members of the Saint Regis Mohawk Tribe. Second priority will be given to members of other federally recognized Tribal Nations and/or First Nations citizens from Canada. All other individuals will be third priority.
Required Licensing: Must obtain and maintain a New York State certification and St. Regis Mohawk Tribal Gaming Class III License which requires a complete background check. Successful candidates for employment must submit to and pass a drug test for illegal substances prior to employment being confirmed. In case of a positive result, the candidate is not eligible for employment with the Akwesasne Mohawk Casino Resort. Employment is contingent upon a favorable outcome of a background investigation and drug screening.
"The Mohawk Gaming Enterprise is an Equal Employment Opportunity Employer."
