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Marketing Manager

CommScope, Inc. • California, California • 5h ago

Marketing Manager

Req ID: 79577

Location:

Virtual, California, United States

In our 'always on' world, we believe it's essential to have a genuine connection with the work you do.

The Demand Generation Campaign Manager reports to the Director of Field and Growth Marketing and will work on a highly collaborative team of marketing and CX professionals who are dedicated to creating long-term value for the wired and wireless networking industry. Our team is in growth mode as we scale our capability to meet the demands of the market.

What You Will Do

Develop and execute end-to-end demand generation campaigns, including planning, execution, optimization, and analysis.

Define and prioritize requirements for cross-functional initiatives, collaborating across stakeholder groups to outline campaigns, develop messaging, and curate assets to support each campaign.

Collaborate with the content, creative, and sales teams to create compelling and targeted campaign assets.

Utilize a variety of marketing channels, such as email marketing, social media, trade shows, webinars, and more, to reach and engage target audiences.

Segment and target audiences effectively across verticals to maximize campaign impact (account-based marketing strategies and tactics are a plus).

Design and execute targeted marketing campaigns to generate leads and drive conversions within the region.

Maintain a deep understanding of industry trends, competitor activities, and customer behavior to improve campaign strategies.

Work closely with the Marketing Operations Manager to manage marketing automation tools to ensure seamless campaign execution and lead nurturing.

Work closely with the sales team to align campaign strategies with sales objectives and lead qualification.

Collaborate with internal and external (i.e. agencies) stakeholders to ensure campaign goals are met and projects are delivered on time.

Monitor campaign performance metrics, analyze results, and provide actionable insights to improve future campaigns.

Own and support RUCKUS Networks global EBC program.

Who You Are (Basic Qualifications)

A Bachelor's Degree in Marketing or a related field

Proven experience in demand generation, campaign management, or related roles

Strong understanding of B2B marketing strategies, lead generation, and sales processes within the networking industry

Demonstrated experience running virtual events & webinars

Exceptional written and verbal communication skills

Creative thinker with the ability to generate innovative campaign ideas in 2 tier B2B

Strong project management skills and ability to manage multiple campaigns simultaneously

Collaborative team player who can work effectively in cross-functional teams

Self-motivated with a strong sense of ownership and accountability

Ability to thrive in a fast-paced and ever-changing environment

Budget development and management experience preferred

Skills Required

4+ years of B2B marketing, campaign development, brand and integrated marketing. Experience in marketing operations is a plus.

Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., MS Dynamics, Salesforce ).

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Why CommScope:

CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow.

If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next.....come connect to your future at CommScope.

CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at talentacquisition@commscope.com. You can also learn more about CommScope's accommodation process and EEO policy at https://jobs.commscope.com/eeo

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Learn more about how we're on a quest to connect the future and build what's next.

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