Director, Consumer Website Marketing

Meta • New York, NY • 6h ago

Summary:

The Director of Consumer Website Marketing will lead and oversee all web marketing initiatives across Meta's consumer-facing properties. This leadership role requires a strategic mindset to drive growth through SEO and other key marketing levers across multiple verticals including commerce, brand and corporate foundations. The ideal candidate will demonstrate proven leadership and team management capabilities, fostering collaboration and innovation. This is a full-time position based in North America.

Required Skills:

Director, Consumer Website Marketing Responsibilities:

Lead the Development and Execution of Web Marketing Strategies: Craft and implement multifaceted web marketing strategies to solidify and enhance Meta's online presence

Team Management and Mentorship: Guide and empower a team of marketing professionals, including the SEO Manager and Commerce Lead, ensuring alignment with Meta's overarching business objectives

Data-Driven Decision Making: Utilize comprehensive analytics to evaluate the effectiveness of web marketing strategies, ensuring decisions are informed by robust data insights

Cross-Functional Collaboration: Strengthen collaboration with senior leadership and cross-functional teams, ensuring marketing initiatives are synchronized with product development and corporate goals

Drive SEO and Commerce Innovation: Spearhead innovative SEO and commerce web marketing initiatives that push the envelope in consumer engagement and market penetration

Minimum Qualifications:

Bachelor's Degree

15+ years of experience in web marketing or a related field

5+ years of experience in people management

Experience managing, mentoring, and developing high-performing teams towards achieving ambitious goals

Demonstrated analytical skills and strategic thinking capabilities are crucial for driving web marketing success

Preferred Qualifications:

Experience leading web marketing efforts for a comprehensive digital platform

Advanced degree (MBA or equivalent)

Demonstrated knowledge of SEO, SEM, social media, and content marketing best practices

Demonstrated communication and organizational skills with a pronounced focus on strategic planning and execution

Public Compensation:

$236,000/year to $306,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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