Marketing Liaison Manager - Chadds Ford

Visiting Angels of Jenkintown • Chadds Ford, PA • 1d ago

Marketing Liaison Manager (Full-Time)

Location: Chadds Ford/ Media | Reports to: VP- Operations

Type: Full-Time | Industry: Senior Home Care I OFFICE BASED

Are you a natural connector with a passion for helping others? Visiting Angels Chadds Ford is looking for a full-time Marketing Liaison to lead our outreach and referral relationship efforts. In this highly visible and community-oriented role, you'll be instrumental in growing our mission-bringing compassionate, non-medical home care to more seniors across the region.

You'll thrive here if you're driven by purpose, love building lasting relationships, and enjoy working independently while being part of a collaborative and supportive team.

What You'll Do

Own and Grow Referral Networks: Act as the primary liaison between Visiting Angels and referral partners such as hospitals, rehab centers, discharge planners, physician offices, and senior living communities.

Educate with Empathy: Share the story and value of private-duty home care. Help providers and families understand how easy it is to refer clients to us-and why we're the best choice.

Lead the Marketing Plan: Develop and execute a clear Marketing Liaison Action Plan (MLAP) with measurable goals, strategies, and KPIs. Adapt the plan based on results and local opportunities.

Engage the Community: Represent Visiting Angels at local health fairs, networking groups, and senior-focused events. Occasionally assist with home visits to support lead conversions.

Collaborate with Leadership: Work closely with the CEO and management team, providing updates, insights, and strategic feedback. Attend weekly strategy sessions.

Track and Report Results: Maintain CRM records, monitor lead flow, track conversions, and evaluate ROI on outreach activities.

What You Bring

Bachelor's degree in marketing, business, communications, or a related field preferred.

At least 5 years of experience in sales, healthcare outreach, business development, or community engagement - preferably in the home care, hospice, or senior care industry.

Exceptional relationship-building and public speaking skills.

Strong organizational and time management abilities; able to balance multiple priorities and meet deadlines.

Proficiency with Microsoft Office, CRM tools, and industry-related software.

High emotional intelligence and an authentic, professional presence.

Valid driver's license and willingness to travel throughout the territory.

Why Visiting Angels?

Meaningful Work: Help families find peace of mind and seniors live with dignity and independence.

Entrepreneurial Growth: Make your mark and grow into leadership roles as we expand-success in this role can lead to broader business responsibilities and potential equity/profit sharing.

Team Culture: Supportive, mission-aligned leadership who care as much about people as performance.

Compensation & Perks:

Competitive salary based on experience

Performance-based bonuses (paid Quarterly)

Mileage reimbursement

Health benefits

PTO and paid holidays

401(k) plan

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