Digital Marketing Manager - Hybrid

SRS DISTRIBUTION INC • McKinney, TX • 6h ago

SRS Distribution, a wholly owned subsidiary of The Home Depot, currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. For more information, visit

www.srsdistribution.com.

Location:

This is a hybrid position. Our corporate office is located at 7440 S. Hwy 121 McKinney, TX 75070{target="blank" rel="noreferrer"}

What youll Do:

The Digital Marketing Manager will collaborate closely with the marketing stakeholders of each brand and with the corporate marketing department to achieve these goals. They are in charge of creating and implementing processes for website rebuilds, website optimization, SEO, correct integration of forms into email marketing platform, digital analytics and paid digital campaigns. They should be able to find and report on KPIs that show progress based on preestablished marketing strategies that they execute. They should have strong hands-on experience on digital marketing, this position has no subordinates.

This role reports to the Director of Digital Marketing and collaborates intrinsically with the team members of the marketing department and supports (but not autonomously) other stakeholders of the business units. This role is responsible for all websites and digital campaigns.

Manage online presence for all brands across all channels (web listings, social media, websites, display advertising)

Maintain and update contact database of customers via automation

Set up and automate email campaigns working with Business Development Managers needs

Respond to field requests and needs for social posts and targeted email communications

Ensure top page rankings for brands via SEO management

Build and execute social media strategy

Manage content for digital campaigns (including writing blogs)

Measure and report on performance of digital campaigns

Collaborate with technology vendors/agencies and identify new opportunities

Work with Sprinkler Warehouse digital team to use their efforts to strengthen all brands

Support eCommerce initiative

Other duties and projects as assigned

Requirements We Look For:

Bachelors degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered instead of a degree.

Five (5) or more years experience designing, executing, measuring, and optimizing digital programs.

Required hands-on experience analyzing and implement SEO directly on diverse CMS platforms, leveraging tools for decision making: Ahrefs, SEMrush, Google Search Console

Required hands-on experience creating Google Data Studio Dashboards

Required hands-on experience creating paid advertising campaigns. Knowledge of UTM parameters best practices to align with preestablished acquisition channel grouping in Google Analytics or custom channel grouping.

Must have hands-on experience developing websites using premade templates using a CMS platform: EpiServer, Wordpress, Magento, or other (Coding Knowledge: Medium)

Good interpersonal communication skills and aptitude for cultivating strong working/ and social relationships

Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills

Creative, open-minded and enthusiastic about seeking new solutions to challenges

Organized and able to work in a fast passed environment without losing sight of projects

Knowledge of Google Tag Manager: tag implementation and triggering, custom even tracking.

Email platform software knowledge required to implement correct link between forms on websites and properties on emailing platform to capture leads.

Desired past or current certifications: Google Analytics and Google Ads.

Strong knowledge of website foundation, functionality and purpose.

Qualities that Stir our Souls (and make you stand out):

Productive working independently or within a larger team

Passionate about digital marketing and keeping up with the latest trends

Great team player, enthusiastic with good work ethics and respect for organizational structure

SRS Perks and Benefits:

Weekly Pay

Day One 401(k) Plan participation with Generous Company Match

Generous Paid Time Off, Holidays, Birthday, and Floating Holidays. and more

Paid Parental Leave

Medical, Dental and Vision Benefits

Employee Referral Bonus Program

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